Catch Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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| Idioma: | English |
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Brac University
2023
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| Acesso em linha: | http://hdl.handle.net/10361/17686 |
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10361-176862023-01-05T21:01:40Z Catch Bangladesh Hasan, Muzahid Hafiz, Nusrat Brac Business School, Brac University Catch Bangladesh Digital service provider Business development This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (pages 31-32). Catch Bangladesh is a privately-owned firm that began its journey on August 30, 2017, and has since worked in a variety of areas, creating its reputation via the display of its outstanding works and services. Catch Bangladesh is a digital service company that provides high-quality service and technical assistance. The company offers Website designing to development, Mobile App Development, AV/documentary making, animation/motion graphics, graphic design/illustration, social media marketing, market research, brand identity creation, and many more. I have worked as intern at Business Development department of Catch Bangladesh. In this position, I was responsible for finding new consumers, presenting them, and finally converting them into clients. I worked with different department of Catch Bangladesh. Having a limited budget, we had to focus on a digital marketing plan that relied heavily on social media, which we found to be the most cost-effective. Catch Bangladesh lacks a significant quantity of financial backing. As a result of Catch Bangladesh's constant innovation, the company has the ability to quickly expand its market share. According to Porter's five factors, this industry is an appealing one for business, with a high probability of new entrants entering the market, making it difficult for the current participants. Small-scale investment and third-party dependency may be Catch Bangladesh's downfall. As long as Catch Bangladesh is fast enough to respond quickly to market changes, it may take advantage of the market potential. It is widely agreed that IT organizations must enhance their innovation skills if they are to stay competitive and succeed in the long run. This research evaluated corporate culture, leadership styles, and innovation abilities to give recommendations for high-tech industry management practices. The SPSS Model was used to analyze primary data received from 32 employees of Catch Bangladesh. The current Corona Virus pandemic scenario made it almost hard to go out and ask questions physically, so I used a google form to collect 20 questions from each employee. SPSS was used to perform correlation and regression analysis to find out the relationship. The results showed that Organizational Culture and Leadership Styles was strongly correlated with innovation capability. Analyzing the results, it is also seen that there is strong positive relationship between all the variables. Overall the findings suggest that, Leadership Styles and Organizational culture of an IT firm has a major influence on the firm’s innovation capability. Muzahid Hasan B. Business Administration 2023-01-05T03:55:56Z 2023-01-05T03:55:56Z 2022 2022-05 Internship report ID 18104033 http://hdl.handle.net/10361/17686 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 40 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Catch Bangladesh Digital service provider Business development |
| spellingShingle |
Catch Bangladesh Digital service provider Business development Hasan, Muzahid Catch Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Hafiz, Nusrat |
| author_facet |
Hafiz, Nusrat Hasan, Muzahid |
| format |
Internship report |
| author |
Hasan, Muzahid |
| author_sort |
Hasan, Muzahid |
| title |
Catch Bangladesh |
| title_short |
Catch Bangladesh |
| title_full |
Catch Bangladesh |
| title_fullStr |
Catch Bangladesh |
| title_full_unstemmed |
Catch Bangladesh |
| title_sort |
catch bangladesh |
| publisher |
Brac University |
| publishDate |
2023 |
| url |
http://hdl.handle.net/10361/17686 |
| work_keys_str_mv |
AT hasanmuzahid catchbangladesh |
| _version_ |
1814309133529120768 |