A study of the factors influencing Digital Piracy Adoption: Portraying Bangladesh perspective
This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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Brac University
2022
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| Acceso en línea: | http://hdl.handle.net/10361/17526 |
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10361-175262022-10-23T21:01:39Z A study of the factors influencing Digital Piracy Adoption: Portraying Bangladesh perspective Pushan, Faiza Rahman Khan, Tanzin Brac Business School, Brac University Digital Piracy Adoption Planned Behavior Neutralization Theory Piracy (Copyright) This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of thesis. Includes bibliographical references (pages 24-33). The aim of this thesis is to understand the concept of digital piracy in the context of Bangladesh. This study focused on the factors that can successfully predict digital piracy intention and its ultimate behavior. Understanding the predictors would give a clear indication of what makes people getting involved in unethical acts while considering it to be very much acceptable. This paper focused on the Theory of Planned Behavior and Neutralization Theory, where both can interpret one’s intention towards a particular behavior. Theory of planned behavior explains how attitude, subjective norms and perceived behavioral control can influence piracy intentions, and Neutralizing Constructs shows in what ways one can justify his/her intention towards piracy. Data was collected from 203 respondents mostly from students, using a structured questionnaire. The findings show that all the predictors mentioned in the model have high significance level and can influence the intention and behavior of digital piracy. This study hopes to contribute in the field of information and technology. Faiza Rahman Pushan B. Business Administration 2022-10-23T03:36:40Z 2022-10-23T03:36:40Z 2022 2022-05 Thesis ID: 18104103 http://hdl.handle.net/10361/17526 en_US Brac University theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 35 Pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
en_US |
| topic |
Digital Piracy Adoption Planned Behavior Neutralization Theory Piracy (Copyright) |
| spellingShingle |
Digital Piracy Adoption Planned Behavior Neutralization Theory Piracy (Copyright) Pushan, Faiza Rahman A study of the factors influencing Digital Piracy Adoption: Portraying Bangladesh perspective |
| description |
This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Khan, Tanzin |
| author_facet |
Khan, Tanzin Pushan, Faiza Rahman |
| format |
Thesis |
| author |
Pushan, Faiza Rahman |
| author_sort |
Pushan, Faiza Rahman |
| title |
A study of the factors influencing Digital Piracy Adoption: Portraying Bangladesh perspective |
| title_short |
A study of the factors influencing Digital Piracy Adoption: Portraying Bangladesh perspective |
| title_full |
A study of the factors influencing Digital Piracy Adoption: Portraying Bangladesh perspective |
| title_fullStr |
A study of the factors influencing Digital Piracy Adoption: Portraying Bangladesh perspective |
| title_full_unstemmed |
A study of the factors influencing Digital Piracy Adoption: Portraying Bangladesh perspective |
| title_sort |
study of the factors influencing digital piracy adoption: portraying bangladesh perspective |
| publisher |
Brac University |
| publishDate |
2022 |
| url |
http://hdl.handle.net/10361/17526 |
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AT pushanfaizarahman astudyofthefactorsinfluencingdigitalpiracyadoptionportrayingbangladeshperspective AT pushanfaizarahman studyofthefactorsinfluencingdigitalpiracyadoptionportrayingbangladeshperspective |
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