The impact of re-branding on the financial aspects of IPDC Finance limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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| Định dạng: | Internship report |
| Ngôn ngữ: | en_US |
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2022
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| Truy cập trực tuyến: | http://hdl.handle.net/10361/17198 |
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10361-171982022-09-12T21:01:35Z The impact of re-branding on the financial aspects of IPDC Finance limited Sakib Ur Rahman, Mohammad Haq, Mahmudul Brac Business School, Brac University Re-branding Financial Aspects IPDC Finance limited Banks and banking--Bangladesh. Bank marketing--Bangladesh. Brand name products--Bangladesh--Management. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (page 50). The establishment of a suitable re-branding strategy for a company is a very crucial and challenging task. The development of the positioning process of a brand requires both significant amount of monetary investment and cohesive managerial efforts for all forms all sorts of organization. A lot of market research is required for this purpose in order to identify the most appropriate target audience for the brand and build a suitable technique for placing the brand in the thoughts of customers in the intended way. In case of IPDC Finance Limited, this task was never too easy for them as they tend to introduce a new change in all its concepts and operations as well as its vision towards the future of the organization. This internship report will introduce to the rebranding strategy of IPDC, along with its new brand positioning strategy and how the rebranding strategy has affected the company over the past five year through financial analysis. The report is divided into three chapters as per the BRAC University internship report guideline and standard. The first chapter is the overview of the internship. This part portrays the information regarding the internship of the student, along with the outcomes of the internship such as student’s contribution to the company, benefits that student experienced, difficulties faced by the students during their internship period and recommendation toward the internship program. The second chapter is the organization part. This part portrays the overview of IPDC Finance Limited along with the marketing practices, managements practices, accounting practices, operation management and information system practices. Also, includes the analysis regarding the industry and competitiveness. Finally, the third chapter is the project part of the internship report. This part contains that main analysis aspects of the report. This includes the objective of the report, background, methodology, finding and analysis, and recommendation/implementation based on the financial analysis of the re-branding strategy of IPDC Finance Limited. Mohammmad Sakib Ur Rahman B. Business Administration 2022-09-12T05:25:11Z 2022-09-12T05:25:11Z 2022 2022-04 Internship report ID: 18104218 http://hdl.handle.net/10361/17198 en_US BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 50 Pages application/pdf |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
en_US |
| topic |
Re-branding Financial Aspects IPDC Finance limited Banks and banking--Bangladesh. Bank marketing--Bangladesh. Brand name products--Bangladesh--Management. |
| spellingShingle |
Re-branding Financial Aspects IPDC Finance limited Banks and banking--Bangladesh. Bank marketing--Bangladesh. Brand name products--Bangladesh--Management. Sakib Ur Rahman, Mohammad The impact of re-branding on the financial aspects of IPDC Finance limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Haq, Mahmudul |
| author_facet |
Haq, Mahmudul Sakib Ur Rahman, Mohammad |
| format |
Internship report |
| author |
Sakib Ur Rahman, Mohammad |
| author_sort |
Sakib Ur Rahman, Mohammad |
| title |
The impact of re-branding on the financial aspects of IPDC Finance limited |
| title_short |
The impact of re-branding on the financial aspects of IPDC Finance limited |
| title_full |
The impact of re-branding on the financial aspects of IPDC Finance limited |
| title_fullStr |
The impact of re-branding on the financial aspects of IPDC Finance limited |
| title_full_unstemmed |
The impact of re-branding on the financial aspects of IPDC Finance limited |
| title_sort |
impact of re-branding on the financial aspects of ipdc finance limited |
| publishDate |
2022 |
| url |
http://hdl.handle.net/10361/17198 |
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AT sakiburrahmanmohammad theimpactofrebrandingonthefinancialaspectsofipdcfinancelimited AT sakiburrahmanmohammad impactofrebrandingonthefinancialaspectsofipdcfinancelimited |
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1814309056210272256 |