Analyzing the effectiveness of marketing tactics and human resource management practices in Berger Paints Bangladesh Ltd.
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
| Hovedforfatter: | |
|---|---|
| Andre forfattere: | |
| Format: | Internship report |
| Sprog: | English |
| Udgivet: |
Brac University
2022
|
| Fag: | |
| Online adgang: | http://hdl.handle.net/10361/17106 |
| id |
10361-17106 |
|---|---|
| record_format |
dspace |
| spelling |
10361-171062023-01-24T03:41:57Z Analyzing the effectiveness of marketing tactics and human resource management practices in Berger Paints Bangladesh Ltd. Tahlin, Nabila Akter, Tania BRAC Business School, BRAC University Marketing Tactics Human resource management Practices in Berger Paints Bangladesh Ltd Marketing Personnel Management This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (pages 57-58). The paint industry in our country is rapidly growing and is becoming competitive. Berger Paints is a reputed brand in the paint industry and they are known for delivering high quality products for customer satisfaction. For years, the company applied many marketing strategies to keep a competitive advantage over other companies. In the past, some strategies failed and other strategies prevailed. Moreover, the company focuses on the human resource management policies and revises the policies to stay updated with the times and to retain employees. This report contains the effectiveness of the marketing tactics and human resource management practices that the globally recognized paint company Berger Paints utilizes. Some parts have been explained using survey method and other parts have been designed using previous data. Afterwards, some suggestions were made according to the result of the analysis on the research topic. Nabila Tahlin B. Business Administration 2022-08-21T09:11:40Z 2022-08-21T09:11:40Z 2022 2022-02-01 Internship report ID: 17104057 http://hdl.handle.net/10361/17106 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 62 Pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Marketing Tactics Human resource management Practices in Berger Paints Bangladesh Ltd Marketing Personnel Management |
| spellingShingle |
Marketing Tactics Human resource management Practices in Berger Paints Bangladesh Ltd Marketing Personnel Management Tahlin, Nabila Analyzing the effectiveness of marketing tactics and human resource management practices in Berger Paints Bangladesh Ltd. |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Akter, Tania |
| author_facet |
Akter, Tania Tahlin, Nabila |
| format |
Internship report |
| author |
Tahlin, Nabila |
| author_sort |
Tahlin, Nabila |
| title |
Analyzing the effectiveness of marketing tactics and human resource management practices in Berger Paints Bangladesh Ltd. |
| title_short |
Analyzing the effectiveness of marketing tactics and human resource management practices in Berger Paints Bangladesh Ltd. |
| title_full |
Analyzing the effectiveness of marketing tactics and human resource management practices in Berger Paints Bangladesh Ltd. |
| title_fullStr |
Analyzing the effectiveness of marketing tactics and human resource management practices in Berger Paints Bangladesh Ltd. |
| title_full_unstemmed |
Analyzing the effectiveness of marketing tactics and human resource management practices in Berger Paints Bangladesh Ltd. |
| title_sort |
analyzing the effectiveness of marketing tactics and human resource management practices in berger paints bangladesh ltd. |
| publisher |
Brac University |
| publishDate |
2022 |
| url |
http://hdl.handle.net/10361/17106 |
| work_keys_str_mv |
AT tahlinnabila analyzingtheeffectivenessofmarketingtacticsandhumanresourcemanagementpracticesinbergerpaintsbangladeshltd |
| _version_ |
1814308075826315264 |