Application of online marketing techniques and concepts to develop the social media marketing strategy for Impact Hub Dhaka
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.
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| Natura: | Internship report |
| Lingua: | English |
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Brac University
2022
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| Accesso online: | http://hdl.handle.net/10361/17090 |
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10361-17090 |
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10361-170902023-01-24T03:44:49Z Application of online marketing techniques and concepts to develop the social media marketing strategy for Impact Hub Dhaka Mahtab, Tanvir Alam, Syed Mahfujul Brac Business School, Brac University Online Marketing Techniques Social Media Marketing Strategy Impact Hub Dhaka Internet marketing Online marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. Cataloged from PDF version of internship report. The main objective for preparing this report was to share my learnings and findings from the data collection and analyses as I made applications of a few techniques and concepts of online marketing to develop the social media marketing strategy of Impact Hub Dhaka. As I did my project I gained hands-on experience with online marketing techniques, concepts and tools like User Persona and Facebook Analytics and used my findings from these to develop the marketing strategy. Impact Hub Dhaka is becoming one of the well-recognized names in the startup scene of Bangladesh and they are contributing tremendously towards the development of the startup ecosystem in Bangladesh. During my internship I worked with both the Design and Content Team of YY Ventures and the Impact Hub Dhaka Team. I was assigned to Impact Hub Dhaka’s project of finding out the reasons for their unsatisfactory online following and poor outcomes from online channels and find out solutions to yield better results. From my findings I found that Impact Hub Dhaka has already set up a brilliant base for its patrons and clients and by executing a well-planned social media marketing strategy backed by data analysis they can reach their desired milestones of acquiring new leads faster. Tanvir Mahtab B. Business Administration 2022-08-14T09:12:33Z 2022-08-14T09:12:33Z 2021 2021-05 Internship report ID: 17104241 http://hdl.handle.net/10361/17090 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 22 Pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Online Marketing Techniques Social Media Marketing Strategy Impact Hub Dhaka Internet marketing Online marketing |
| spellingShingle |
Online Marketing Techniques Social Media Marketing Strategy Impact Hub Dhaka Internet marketing Online marketing Mahtab, Tanvir Application of online marketing techniques and concepts to develop the social media marketing strategy for Impact Hub Dhaka |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. |
| author2 |
Alam, Syed Mahfujul |
| author_facet |
Alam, Syed Mahfujul Mahtab, Tanvir |
| format |
Internship report |
| author |
Mahtab, Tanvir |
| author_sort |
Mahtab, Tanvir |
| title |
Application of online marketing techniques and concepts to develop the social media marketing strategy for Impact Hub Dhaka |
| title_short |
Application of online marketing techniques and concepts to develop the social media marketing strategy for Impact Hub Dhaka |
| title_full |
Application of online marketing techniques and concepts to develop the social media marketing strategy for Impact Hub Dhaka |
| title_fullStr |
Application of online marketing techniques and concepts to develop the social media marketing strategy for Impact Hub Dhaka |
| title_full_unstemmed |
Application of online marketing techniques and concepts to develop the social media marketing strategy for Impact Hub Dhaka |
| title_sort |
application of online marketing techniques and concepts to develop the social media marketing strategy for impact hub dhaka |
| publisher |
Brac University |
| publishDate |
2022 |
| url |
http://hdl.handle.net/10361/17090 |
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AT mahtabtanvir applicationofonlinemarketingtechniquesandconceptstodevelopthesocialmediamarketingstrategyforimpacthubdhaka |
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