How branding is changing the landscape of IPDC Finance Limited

How branding is changing the landscape of IPDC Finance Limited

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Bibliografiske detaljer
Hovedforfatter:	Rodrigues, Melissa Maria
Andre forfattere:	Akhter, Rahma
Format:	Internship report
Sprog:	English
Udgivet:	Brac University 2022
Fag:	IPDC Finance Limited Non-banking financial institutions (NBFI) Branding Brand name products. Branding (Marketing)
Online adgang:	http://hdl.handle.net/10361/17022

Lignende værker

Re-branding strategy of IPDC Finance Limited and how it’s helping the company to become sustainable
af: Yasmin, Mahfuja
Udgivet: (2018)

The impact of re-branding on the financial aspects of IPDC Finance limited
af: Sakib Ur Rahman, Mohammad
Udgivet: (2022)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
af: Rahman, Adrita
Udgivet: (2022)

Brands and firebrands : insights from experts /
Udgivet: (2003)

Corporate branding : concept and cases\
Udgivet: (2005)

Strategic brand management : building, measuring, and managing brand equity /
af: Keller, Kevin Lane, 1956-
Udgivet: (2003)

Strategic brand management : creating and sustaining brand equity long term /
af: Kapferer, Jean-Noël
Udgivet: (1997)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
af: Bhuiyan, Rafiur Rahman
Udgivet: (2019)

Services marketing and branding strategies of Englishplz Limited
af: Morshed, Zarif
Udgivet: (2024)

The new strategic brand management : advanced insights and strategic thinking /
af: Kapferer, Jean-Noël
Udgivet: (2012)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
af: Rakibuzzaman, Md.
Udgivet: (2019)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
af: Tasnim, Sarah
Udgivet: (2020)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Udgivet: (2005)

Branding and communication mix of Transcom Beverages Ltd
af: Arefin, Sajid
Udgivet: (2024)

The sustainable growth of IPDC Finance Limited in the NBFI industry of Bangladesh
af: Arfan, Nahid
Udgivet: (2024)

Analysis work of brand marketing and communication division and its outcome
af: Naz, Susana Farha
Udgivet: (2018)

Global brand power : leveraging branding for long-term growth /
af: Kahn, Barbara E.
Udgivet: (2013)

Strategic brand management : building, measuring, and managing brand equity /
af: Keller, Kevin Lane, 1956-
Udgivet: (2015)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
af: Fahad, Shafayet Ullah
Udgivet: (2024)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
af: Keya, Kaniz Fatema
Udgivet: (2024)

Utilization of digital platform in brand & communication in Prime Bank Limited
af: Khan, Nishat Saiara
Udgivet: (2020)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
Udgivet: (2010)

Impact of IPDC Finance Limited on small business entrepreneurs through Sheba. XYZ project
af: Rashid, Faheem Nur
Udgivet: (2021)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
af: Rakibuzzaman, Md.
Udgivet: (2019)

The RACI Matrix and its implications: a case of Unilever
af: Ahmed, Muhtasim Rafid
Udgivet: (2019)

An effective approach to launching a brand in Bangladesh
af: Quader, Fahim
Udgivet: (2020)

Brand awareness and brand perception of ‘Mr. Cookie’
af: Pranto, Mehbub Hossain
Udgivet: (2019)

Asiatic 360 and beyond
af: Anwar, Adiba
Udgivet: (2018)

Analysis of financial performance and effect of current asset management on profitability of bKash Limited
af: Mahmud, Anindo
Udgivet: (2018)

Factors affecting derby’s brand equity in Kushtia territory
af: Samonti, Afra Tasnim
Udgivet: (2019)

The procedure of launching brand new homecare products in the country
af: Sikder, Shihab Al Mahmud
Udgivet: (2019)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
af: Neehal, Saber Hossain
Udgivet: (2024)

Employer branding of Robi Axiata Limited
af: Fayem, Naimul Hasan
Udgivet: (2014)

Influences of macroeconomic factors on non-performing loan of non-banking financial institutions of Bangladesh: study on IPDC Finance Ltd.
af: Sarkar, Mahin Uddin
Udgivet: (2017)

Processes of affordable home loan file appraising in IPDC Finance Limited
af: Bala, Rajib
Udgivet: (2021)

Effects of warranty on purchase decision of electronic products: an empirical research from the perspective of Bangladesh
af: Ullah, G. M. Shafayet, et al.
Udgivet: (2016)

Brand activation in below the line marketing
af: Sutirtha, Shafiqul Islam
Udgivet: (2013)

Employer branding of Daraz Bangladesh Ltd.
af: Chowdhury, Sreejon
Udgivet: (2021)

A comprehensive study on brand promotion and strategic marketing process of MYSOFT Limited
af: Majumder, Shaikat
Udgivet: (2018)

A deep dive into the branding strategies of Daraz Bangladesh Limited
af: Zaman, A K M Naeem
Udgivet: (2019)