How branding is changing the landscape of IPDC Finance Limited

How branding is changing the landscape of IPDC Finance Limited

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Manylion Llyfryddiaeth
Prif Awdur:	Rodrigues, Melissa Maria
Awduron Eraill:	Akhter, Rahma
Fformat:	Internship report
Iaith:	English
Cyhoeddwyd:	Brac University 2022
Pynciau:	IPDC Finance Limited Non-banking financial institutions (NBFI) Branding Brand name products. Branding (Marketing)
Mynediad Ar-lein:	http://hdl.handle.net/10361/17022

Eitemau Tebyg

Re-branding strategy of IPDC Finance Limited and how it’s helping the company to become sustainable
gan: Yasmin, Mahfuja
Cyhoeddwyd: (2018)

The impact of re-branding on the financial aspects of IPDC Finance limited
gan: Sakib Ur Rahman, Mohammad
Cyhoeddwyd: (2022)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
gan: Rahman, Adrita
Cyhoeddwyd: (2022)

Brands and firebrands : insights from experts /
Cyhoeddwyd: (2003)

Corporate branding : concept and cases\
Cyhoeddwyd: (2005)

Strategic brand management : building, measuring, and managing brand equity /
gan: Keller, Kevin Lane, 1956-
Cyhoeddwyd: (2003)

Strategic brand management : creating and sustaining brand equity long term /
gan: Kapferer, Jean-Noël
Cyhoeddwyd: (1997)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
gan: Bhuiyan, Rafiur Rahman
Cyhoeddwyd: (2019)

Services marketing and branding strategies of Englishplz Limited
gan: Morshed, Zarif
Cyhoeddwyd: (2024)

The new strategic brand management : advanced insights and strategic thinking /
gan: Kapferer, Jean-Noël
Cyhoeddwyd: (2012)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
gan: Rakibuzzaman, Md.
Cyhoeddwyd: (2019)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
gan: Tasnim, Sarah
Cyhoeddwyd: (2020)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Cyhoeddwyd: (2005)

Branding and communication mix of Transcom Beverages Ltd
gan: Arefin, Sajid
Cyhoeddwyd: (2024)

The sustainable growth of IPDC Finance Limited in the NBFI industry of Bangladesh
gan: Arfan, Nahid
Cyhoeddwyd: (2024)

Analysis work of brand marketing and communication division and its outcome
gan: Naz, Susana Farha
Cyhoeddwyd: (2018)

Global brand power : leveraging branding for long-term growth /
gan: Kahn, Barbara E.
Cyhoeddwyd: (2013)

Strategic brand management : building, measuring, and managing brand equity /
gan: Keller, Kevin Lane, 1956-
Cyhoeddwyd: (2015)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
gan: Fahad, Shafayet Ullah
Cyhoeddwyd: (2024)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
gan: Keya, Kaniz Fatema
Cyhoeddwyd: (2024)

Utilization of digital platform in brand & communication in Prime Bank Limited
gan: Khan, Nishat Saiara
Cyhoeddwyd: (2020)

Superbrands Bangladesh : an insight into some of Bangladesh's strongest brands Vol.1,
Cyhoeddwyd: (2010)

Impact of IPDC Finance Limited on small business entrepreneurs through Sheba. XYZ project
gan: Rashid, Faheem Nur
Cyhoeddwyd: (2021)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
gan: Rakibuzzaman, Md.
Cyhoeddwyd: (2019)

The RACI Matrix and its implications: a case of Unilever
gan: Ahmed, Muhtasim Rafid
Cyhoeddwyd: (2019)

An effective approach to launching a brand in Bangladesh
gan: Quader, Fahim
Cyhoeddwyd: (2020)

Brand awareness and brand perception of ‘Mr. Cookie’
gan: Pranto, Mehbub Hossain
Cyhoeddwyd: (2019)

Asiatic 360 and beyond
gan: Anwar, Adiba
Cyhoeddwyd: (2018)

Analysis of financial performance and effect of current asset management on profitability of bKash Limited
gan: Mahmud, Anindo
Cyhoeddwyd: (2018)

Factors affecting derby’s brand equity in Kushtia territory
gan: Samonti, Afra Tasnim
Cyhoeddwyd: (2019)

The procedure of launching brand new homecare products in the country
gan: Sikder, Shihab Al Mahmud
Cyhoeddwyd: (2019)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
gan: Neehal, Saber Hossain
Cyhoeddwyd: (2024)

Employer branding of Robi Axiata Limited
gan: Fayem, Naimul Hasan
Cyhoeddwyd: (2014)

Influences of macroeconomic factors on non-performing loan of non-banking financial institutions of Bangladesh: study on IPDC Finance Ltd.
gan: Sarkar, Mahin Uddin
Cyhoeddwyd: (2017)

Processes of affordable home loan file appraising in IPDC Finance Limited
gan: Bala, Rajib
Cyhoeddwyd: (2021)

Effects of warranty on purchase decision of electronic products: an empirical research from the perspective of Bangladesh
gan: Ullah, G. M. Shafayet, et al.
Cyhoeddwyd: (2016)

Brand activation in below the line marketing
gan: Sutirtha, Shafiqul Islam
Cyhoeddwyd: (2013)

Employer branding of Daraz Bangladesh Ltd.
gan: Chowdhury, Sreejon
Cyhoeddwyd: (2021)

A comprehensive study on brand promotion and strategic marketing process of MYSOFT Limited
gan: Majumder, Shaikat
Cyhoeddwyd: (2018)

A deep dive into the branding strategies of Daraz Bangladesh Limited
gan: Zaman, A K M Naeem
Cyhoeddwyd: (2019)