How branding is changing the landscape of IPDC Finance Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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| Natura: | Internship report |
| Lingua: | English |
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Brac University
2022
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| Accesso online: | http://hdl.handle.net/10361/17022 |
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10361-17022 |
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10361-170222022-07-20T21:01:37Z How branding is changing the landscape of IPDC Finance Limited Rodrigues, Melissa Maria Akhter, Rahma Brac Business School, Brac University IPDC Finance Limited Non-banking financial institutions (NBFI) Branding Brand name products. Branding (Marketing) This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (page 75). IPDC Finance Limited is widely recognized in our country as the fastest growing non-banking financial institution (NBFI). Their journey started from the year 1980, and it’s been 40 years that they are still running successfully. Since 2016, after the rebranding of the company, IPDC experienced massive growth. The marketing department of the company came up with different branding practices for which IPDC has become the most well-known NBFI of our country. This report talks about what kind of branding strategy IPDC is following and how it helped to change the overall environment of the organization. The first chapter of the report focuses on the experience of the internship program, the tasks I needed to complete, the benefits I have acquired, the difficulties faced and the possible recommendation for future interns working in this company. The second chapter talks about the company overview, a brief on the company structure, its overall practices and management system, the products and services offered by the company, the financial features and aspects of the company, as well as the SWOT analysis to see its competitiveness in the industry. The final part of the report contains information on the different types of branding practices, branding strategy, and platforms IPDC utilized to change its landscape. Here the project was conducted on three parts; how IPDC’s branding changed the overall performance of the company by rebranding, customer responsiveness on celebrity endorsements, and by the introduction of new platforms. Melissa Maria Rodrigues B. Business Administration 2022-07-20T06:22:22Z 2022-07-20T06:22:22Z 2022 2022-01 Internship report ID 18304145 http://hdl.handle.net/10361/17022 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 75 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
IPDC Finance Limited Non-banking financial institutions (NBFI) Branding Brand name products. Branding (Marketing) |
| spellingShingle |
IPDC Finance Limited Non-banking financial institutions (NBFI) Branding Brand name products. Branding (Marketing) Rodrigues, Melissa Maria How branding is changing the landscape of IPDC Finance Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Akhter, Rahma |
| author_facet |
Akhter, Rahma Rodrigues, Melissa Maria |
| format |
Internship report |
| author |
Rodrigues, Melissa Maria |
| author_sort |
Rodrigues, Melissa Maria |
| title |
How branding is changing the landscape of IPDC Finance Limited |
| title_short |
How branding is changing the landscape of IPDC Finance Limited |
| title_full |
How branding is changing the landscape of IPDC Finance Limited |
| title_fullStr |
How branding is changing the landscape of IPDC Finance Limited |
| title_full_unstemmed |
How branding is changing the landscape of IPDC Finance Limited |
| title_sort |
how branding is changing the landscape of ipdc finance limited |
| publisher |
Brac University |
| publishDate |
2022 |
| url |
http://hdl.handle.net/10361/17022 |
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AT rodriguesmelissamaria howbrandingischangingthelandscapeofipdcfinancelimited |
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1814307650558492672 |