Strategic emphasis on organic marketing in Daraz
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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| フォーマット: | Internship report |
| 言語: | English |
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Brac University
2022
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| オンライン･アクセス: | http://hdl.handle.net/10361/17021 |
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10361-17021 |
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10361-170212022-07-20T21:01:36Z Strategic emphasis on organic marketing in Daraz Sakib, Md. Ahmed, Shamim Tazin, Tasneem Quader Brac Business School, Brac University Daraz Bangladesh Limited Organic marketing Strategic decision Marketing--Management. Internet banking. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (page 57). Daraz Bangladesh Ltd established itself as one of the top e-commerce marketplaces in Bangladesh. With its lead in emerging South Asian markets and support from Alibaba Group, the e-commerce retailer Daraz expects to continue doubling retail volume over the next five years. Daraz currently provides its services from its dynamic website and mobile app. Daraz has the largest and fastest last-mile delivery system that commits the faster delivery to customer doorstep. Being the top e-commerce marketplace Daraz has empowered so many small businesses and owners to grow together. Daraz’s management practices hold themselves at the summit of success. By utilising social media platforms Daraz has established the largest follower base on Facebook. They are doing both organic and paid marketing to increase brand awareness and grow the business. Daraz focuses on modern technology to provide the best support to customers. To aim that, Daraz introduced AI-based support and live chat to accelerate the issue resolution time. Daraz is constantly making its services better to facilitate its customers by introducing Fan meetups, sellers meetups and other activities to communicate with the customers. The Bangladeshi e-commerce industry is booming and it will grow rapidly in the next few years so there is an opportunity for Daraz to hold the leadership position. Daraz needs to focus on organic marketing more to properly utilise its social media audience base. To conclude, Daraz is serving millions of customers in Bangladesh, during the covid-19 situation keeping up the operation and delivering to customers are really difficult but they are making sure the customers are getting a happy shopping experience. Md. Sakib B. Business Administration 2022-07-20T06:09:05Z 2022-07-20T06:09:05Z 2022 2022-02 Internship report ID 17104177 http://hdl.handle.net/10361/17021 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 57 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Daraz Bangladesh Limited Organic marketing Strategic decision Marketing--Management. Internet banking. |
| spellingShingle |
Daraz Bangladesh Limited Organic marketing Strategic decision Marketing--Management. Internet banking. Sakib, Md. Strategic emphasis on organic marketing in Daraz |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Ahmed, Shamim |
| author_facet |
Ahmed, Shamim Sakib, Md. |
| format |
Internship report |
| author |
Sakib, Md. |
| author_sort |
Sakib, Md. |
| title |
Strategic emphasis on organic marketing in Daraz |
| title_short |
Strategic emphasis on organic marketing in Daraz |
| title_full |
Strategic emphasis on organic marketing in Daraz |
| title_fullStr |
Strategic emphasis on organic marketing in Daraz |
| title_full_unstemmed |
Strategic emphasis on organic marketing in Daraz |
| title_sort |
strategic emphasis on organic marketing in daraz |
| publisher |
Brac University |
| publishDate |
2022 |
| url |
http://hdl.handle.net/10361/17021 |
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AT sakibmd strategicemphasisonorganicmarketingindaraz |
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