Consumer buying behavior during the pandemic- a sales analysis on Bikroy.com.
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.
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| Format: | Internship report |
| Język: | English |
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Brac University
2022
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| Dostęp online: | http://hdl.handle.net/10361/16951 |
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10361-169512022-06-09T21:01:29Z Consumer buying behavior during the pandemic- a sales analysis on Bikroy.com. Sultana, Nishat Mamoon, Mahreen Brac Business School, Brac University Bikroy.Com Covid-19 Pandemic Marketing promotion Consumer behavior Consumer behavior -- Bangladesh. Marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. Cataloged from PDF version of internship report. Bikroy.Com is known as the biggest online marketplace and the popularity of Bikroy.Com is huge. The main objective of my internship is to know about Bikroy.Com and how does it operate the work , the relationship between coworkers and the communication between them also to know about their future plan after COVID-19. During Covid-19 what was Bikroy.com’s initiative towards their customers. Almost about 9 years Bikroy.Com is running their business in Bangladesh. To sustain in the market what they will do in future and what unique selling proposition they will offer to their current target market. Currently, in Bikroy.Com people can post few free ads for every sector on Bikroy.Com but previously they had to pay for posting ads. They are doing this for capturing a huge target audience for themselves. This is one of the most popular marketing strategies that they did recently. They are now even more popular for doing this free ad promotion strategy and Bikroy.Com would be the best online platform for the customers if they continue on doing this kind of unique marketing promotions. Nishat Sultana B. Business Administration 2022-06-09T03:36:20Z 2022-06-09T03:36:20Z 2021 2021-01 Internship report ID 15204049 http://hdl.handle.net/10361/16951 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 28 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Bikroy.Com Covid-19 Pandemic Marketing promotion Consumer behavior Consumer behavior -- Bangladesh. Marketing |
| spellingShingle |
Bikroy.Com Covid-19 Pandemic Marketing promotion Consumer behavior Consumer behavior -- Bangladesh. Marketing Sultana, Nishat Consumer buying behavior during the pandemic- a sales analysis on Bikroy.com. |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. |
| author2 |
Mamoon, Mahreen |
| author_facet |
Mamoon, Mahreen Sultana, Nishat |
| format |
Internship report |
| author |
Sultana, Nishat |
| author_sort |
Sultana, Nishat |
| title |
Consumer buying behavior during the pandemic- a sales analysis on Bikroy.com. |
| title_short |
Consumer buying behavior during the pandemic- a sales analysis on Bikroy.com. |
| title_full |
Consumer buying behavior during the pandemic- a sales analysis on Bikroy.com. |
| title_fullStr |
Consumer buying behavior during the pandemic- a sales analysis on Bikroy.com. |
| title_full_unstemmed |
Consumer buying behavior during the pandemic- a sales analysis on Bikroy.com. |
| title_sort |
consumer buying behavior during the pandemic- a sales analysis on bikroy.com. |
| publisher |
Brac University |
| publishDate |
2022 |
| url |
http://hdl.handle.net/10361/16951 |
| work_keys_str_mv |
AT sultananishat consumerbuyingbehaviorduringthepandemicasalesanalysisonbikroycom |
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