Determine the effects of negative information on consumer attitudes and behavioral intentions towards online products

Determine the effects of negative information on consumer attitudes and behavioral intentions towards online products

This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.

Dettagli Bibliografici
Autore principale:	Jahan, Mahfida Akter
Altri autori:	Adrita, Ummul Wara
Natura:	Tesi
Lingua:	English
Pubblicazione:	Brac University 2022
Soggetti:	WOM Online review SPSS Consumer attitude Behavioral intentions eWOM Online marketing
Accesso online:	http://hdl.handle.net/10361/16919

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