Determine the effects of negative information on consumer attitudes and behavioral intentions towards online products

Determine the effects of negative information on consumer attitudes and behavioral intentions towards online products

This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.

Bibliografski detalji
Glavni autor:	Jahan, Mahfida Akter
Daljnji autori:	Adrita, Ummul Wara
Format:	Disertacija
Jezik:	English
Izdano:	Brac University 2022
Teme:	WOM Online review SPSS Consumer attitude Behavioral intentions eWOM Online marketing
Online pristup:	http://hdl.handle.net/10361/16919

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