An analysis of Net promoter score to develop business strategy of “Meenaclick”

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Библиографические подробности
Главный автор: Monowar, Zoairia Binta
Другие авторы: Adrita, Ummul Wara
Формат: Internship report
Язык:English
Опубликовано: Brac University 2022
Предметы:
Online-ссылка:http://hdl.handle.net/10361/16658
id 10361-16658
record_format dspace
spelling 10361-166582022-05-24T03:37:16Z An analysis of Net promoter score to develop business strategy of “Meenaclick” Monowar, Zoairia Binta Adrita, Ummul Wara Brac Business School, Brac University E-commerce Website Query management Business development NPS Personal shopper Online marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (pages 56-57 ). Meenaclick is the online propagation of prominent retail supermarket of Bangladesh, Meena Bazar. It is basically the web platform focusing the grocery items with exciting discount offerings that are consistently sold in Meena Bazar outlets. The objective of this extension is to provide convenient shopping experience to the regular customers of Meena Bazar through online, also to explore the E-commerce industry by keeping in mind the attractiveness and growth of this segment. I was assigned in the department of Brand & Communication department of Meenaclick as an intern. Where my key responsibilities were Content writing, social media monitoring and collect feedback from the customers to develop our business strategy. This report exhibits my overall experience and details about the organization. The report has been organized into three individual parts. In the first part, I have briefly shared my contribution, learning and challenges of the whole internship program. In the later part, I provided the overview of the company, also tried to cover all the aspects of the organization such as management and marketing strategy, financial health etc. Finally, I have analyzed the survey and NPS data that was gathered by me and concluded by providing some ideas for further upliftment of the company. Zoairia Binta Monowar B. Business Administration 2022-05-23T10:05:50Z 2022-05-23T10:05:50Z 2022 2022-01 Internship report ID 18104254 http://hdl.handle.net/10361/16658 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 59 pages application/pdf Brac University
institution Brac University
collection Institutional Repository
language English
topic E-commerce
Website
Query management
Business development
NPS
Personal shopper
Online marketing
spellingShingle E-commerce
Website
Query management
Business development
NPS
Personal shopper
Online marketing
Monowar, Zoairia Binta
An analysis of Net promoter score to develop business strategy of “Meenaclick”
description This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
author2 Adrita, Ummul Wara
author_facet Adrita, Ummul Wara
Monowar, Zoairia Binta
format Internship report
author Monowar, Zoairia Binta
author_sort Monowar, Zoairia Binta
title An analysis of Net promoter score to develop business strategy of “Meenaclick”
title_short An analysis of Net promoter score to develop business strategy of “Meenaclick”
title_full An analysis of Net promoter score to develop business strategy of “Meenaclick”
title_fullStr An analysis of Net promoter score to develop business strategy of “Meenaclick”
title_full_unstemmed An analysis of Net promoter score to develop business strategy of “Meenaclick”
title_sort analysis of net promoter score to develop business strategy of “meenaclick”
publisher Brac University
publishDate 2022
url http://hdl.handle.net/10361/16658
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