An Analysis on the marketing activities of Social Islami Bank Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.
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Brac University
2022
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10361-164862022-03-30T21:01:45Z An Analysis on the marketing activities of Social Islami Bank Limited Kabir, Sabit Akhter, Rahma Brac Business School, Brac University Marketing activities Marketing practices Social Islami Bank Limited Banks and banking--Bangladesh. Bank marketing. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. Cataloged from PDF version of internship report. Includes bibliographical references (page 28 ). Based on the Shariah’ principles, Social Islami bank LTD claims itself as a value-added financial institution which was established in 1995 and is committed towards providing quality banking services as well as maintain good customer relationship. With 168 branches all over Bangladesh, SIBL is considered as an established commercial bank in Bangladesh. SIBL has been able to operate effectively due to its policy and management system who monitor the actions of the bank. The marketing practices of SIBL has helped it promote the services to the customers. The report aims to do an analysis on the current marketing activities of SIBL. A brief analysis has been also done on the banking system of SIBL as well. The report further was directed to find out the drawbacks that SIBL faced compared to the competitors due to lack of effective marketing. Moreover, a survey has been conducted to get the opinion of people regarding SIBL and its marketing policies. Through the analysis, the aim was to discover areas where effective marketing could be helpful and the problems with the current marketing strategies. Sabit Kabir B. Business Administration 2022-03-30T04:51:22Z 2022-03-30T04:51:22Z 2021 2021-06 Internship report ID 16204071 http://hdl.handle.net/10361/16486 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 29 pages application/pdf Brac University |
institution |
Brac University |
collection |
Institutional Repository |
language |
English |
topic |
Marketing activities Marketing practices Social Islami Bank Limited Banks and banking--Bangladesh. Bank marketing. |
spellingShingle |
Marketing activities Marketing practices Social Islami Bank Limited Banks and banking--Bangladesh. Bank marketing. Kabir, Sabit An Analysis on the marketing activities of Social Islami Bank Limited |
description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. |
author2 |
Akhter, Rahma |
author_facet |
Akhter, Rahma Kabir, Sabit |
format |
Internship report |
author |
Kabir, Sabit |
author_sort |
Kabir, Sabit |
title |
An Analysis on the marketing activities of Social Islami Bank Limited |
title_short |
An Analysis on the marketing activities of Social Islami Bank Limited |
title_full |
An Analysis on the marketing activities of Social Islami Bank Limited |
title_fullStr |
An Analysis on the marketing activities of Social Islami Bank Limited |
title_full_unstemmed |
An Analysis on the marketing activities of Social Islami Bank Limited |
title_sort |
analysis on the marketing activities of social islami bank limited |
publisher |
Brac University |
publishDate |
2022 |
url |
http://hdl.handle.net/10361/16486 |
work_keys_str_mv |
AT kabirsabit ananalysisonthemarketingactivitiesofsocialislamibanklimited AT kabirsabit analysisonthemarketingactivitiesofsocialislamibanklimited |
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