A study on the consumer behavior of health food drinks sachet packs

A study on the consumer behavior of health food drinks sachet packs

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.

Bibliografiske detaljer
Hovedforfatter:	Siddique, Md. Abu Bakar
Andre forfattere:	Rahman, Md. Shezanur
Format:	Internship report
Sprog:	English
Udgivet:	Brac University 2022
Fag:	Health Food Drinks (HFD) Nestlé Bangladesh Limited Brand management Branding (Marketing)
Online adgang:	http://hdl.handle.net/10361/16435

Lignende værker

The contribution of brand equity in the working capital management of Maggi from Nestle Bangladesh
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Consumers perspective of Kazi Farms Kitchen’s frozen food safety
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A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh
af: Mahadi, Kazi Ahbab
Udgivet: (2022)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
af: Rakibuzzaman, Md.
Udgivet: (2019)

Effectiveness of employee branding and Youth initiatives at Nestlé Bangladesh Limited (NBL)
af: Tabassum, Faizava Nawshin
Udgivet: (2022)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
af: Rahman, Adrita
Udgivet: (2022)

An effective approach to launching a brand in Bangladesh
af: Quader, Fahim
Udgivet: (2020)

Raising awareness on necessity of consuming milk daily through branding activations
af: Akhter, Saif
Udgivet: (2024)

A deep dive into the branding strategies of Daraz Bangladesh Limited
af: Zaman, A K M Naeem
Udgivet: (2019)

Services marketing and branding strategies of Englishplz Limited
af: Morshed, Zarif
Udgivet: (2024)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
af: Neehal, Saber Hossain
Udgivet: (2024)

Digital marketing campaign analysis of Square Food and Beverage Limited
af: Erittra, Sumiya Wazed
Udgivet: (2021)

Evaluating consumer purchasing behavior for Shawpno’s pet foods
af: Anzum, Humayra
Udgivet: (2024)

Brand activation - a focused marketing concept (Nido FortiGrow City)
af: Asad, Rashedul Kabir
Udgivet: (2017)

Understanding current HFD market dynamics
af: Islam, Md.Azimul
Udgivet: (2016)

Brand development process of Akij Food and Beverage
af: Amin, Md.Boni
Udgivet: (2018)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
af: Khan, Zahidur Rahim
Udgivet: (2023)

Marketing and Brand Communication of SEBL | DX Group
af: Bin Azad, Kazi Zonaid
Udgivet: (2023)

Thorough branding strategy analysis of Nestlé Dairy Brands in Bangladesh
af: Ferdosi, Kazi Humaira
Udgivet: (2024)

How branding is changing the landscape of IPDC Finance Limited
af: Rodrigues, Melissa Maria
Udgivet: (2022)

Employee branding and its relationship with employee retention and employee recognition at Robi Axiata Limited
af: Rahman, Imran
Udgivet: (2020)

Brand awareness and brand perception of ‘Mr. Cookie’
af: Pranto, Mehbub Hossain
Udgivet: (2019)

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
af: Saquib, Mohammad Nazmus
Udgivet: (2024)

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
af: Rahman, Md. Zubair
Udgivet: (2021)

Branding and communication mix of Transcom Beverages Ltd
af: Arefin, Sajid
Udgivet: (2024)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
af: Rakibuzzaman, Md.
Udgivet: (2019)

Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh
af: Mamud, Dewan Seam
Udgivet: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
af: Ashraf, Zayed
Udgivet: (2024)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
af: Chowdhury, Shakib Ahamed
Udgivet: (2024)

Brand activation: the process of door- to- door activity of Nestlé Bangladesh Limited (MAGGI Shad e Magic Masala)
af: Tasnim, Nishat
Udgivet: (2018)

ADA, promoting telecom industries by triggering emotional and cultural sentiments related to current global issues for brand marketing
af: Aurin, Shenjuti Mahmud
Udgivet: (2022)

Consumer’s brand switching tendency inside telecommunication industry
af: Adila, Fariha Noor
Udgivet: (2024)

Digital empowerment: how AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing
af: Afrin, Sajia
Udgivet: (2024)

Corporate branding : concept and cases\
Udgivet: (2005)

Factors affecting consumers preferences on fast food items in Bangladesh
af: Ullah, G. M. Shafayet, et al.
Udgivet: (2016)

Sales and marketing strategies of Ahmed Food Products (Pvt) Ltd
af: Khan, Fabiha Tabassum
Udgivet: (2023)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
af: Fahad, Shafayet Ullah
Udgivet: (2024)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
af: Mazumder, Avranil
Udgivet: (2024)

Impact of digital marketing on brand awareness
af: Mahmud, Frahim
Udgivet: (2017)

Branding across borders : a guide to global brand marketing /
af: Gregory, James R.
Udgivet: (2002)