A study on the consumer behavior of health food drinks sachet packs
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.
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| Định dạng: | Internship report |
| Ngôn ngữ: | English |
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Brac University
2022
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| Truy cập trực tuyến: | http://hdl.handle.net/10361/16435 |
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10361-164352022-03-09T21:01:34Z A study on the consumer behavior of health food drinks sachet packs Siddique, Md. Abu Bakar Rahman, Md. Shezanur Brac Business School, Brac University Health Food Drinks (HFD) Nestlé Bangladesh Limited Brand management Branding (Marketing) This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. Cataloged from PDF version of internship report. Includes bibliographical references (page 46 ). Nestlé is the world’s largest food and beverage company, and Nestlé Bangladesh Limited is a fully owned organization of Nestlé S.A. Having a business presence in over 191 countries globally, Nestlé is continuously working to support sustainable Development Goals with innovation while fulfilling nutrition demand. Nestlé has its own manufacturing factory in Bangladesh and operating business with a strong distribution network. The marketing department of Nestlé is very proficient and manages all the brand portfolios effectively. As a Marketing intern, I learned a lot about branding and brand management from highly skilled professionals. I was assigned to multiple projects to get the best outcome as an intern. Health Food Drinks (HFD) have great demand in the current market, and the project part mainly focused on the HFD sachet packs consumer behavior. A research has been conducted on this topic. By the end of the report, an elaborated discussion and analysis will show the potential market of Health Food Drinks sachet packs in Bangladesh. Md. Abu Bakar Siddique B. Business Administration 2022-03-09T09:18:00Z 2022-03-09T09:18:00Z 2021 2021-10 Internship report ID 17304030 http://hdl.handle.net/10361/16435 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 50 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Health Food Drinks (HFD) Nestlé Bangladesh Limited Brand management Branding (Marketing) |
| spellingShingle |
Health Food Drinks (HFD) Nestlé Bangladesh Limited Brand management Branding (Marketing) Siddique, Md. Abu Bakar A study on the consumer behavior of health food drinks sachet packs |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. |
| author2 |
Rahman, Md. Shezanur |
| author_facet |
Rahman, Md. Shezanur Siddique, Md. Abu Bakar |
| format |
Internship report |
| author |
Siddique, Md. Abu Bakar |
| author_sort |
Siddique, Md. Abu Bakar |
| title |
A study on the consumer behavior of health food drinks sachet packs |
| title_short |
A study on the consumer behavior of health food drinks sachet packs |
| title_full |
A study on the consumer behavior of health food drinks sachet packs |
| title_fullStr |
A study on the consumer behavior of health food drinks sachet packs |
| title_full_unstemmed |
A study on the consumer behavior of health food drinks sachet packs |
| title_sort |
study on the consumer behavior of health food drinks sachet packs |
| publisher |
Brac University |
| publishDate |
2022 |
| url |
http://hdl.handle.net/10361/16435 |
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AT siddiquemdabubakar astudyontheconsumerbehaviorofhealthfooddrinkssachetpacks AT siddiquemdabubakar studyontheconsumerbehaviorofhealthfooddrinkssachetpacks |
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