A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh

A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.

Bibliografiske detaljer
Hovedforfatter:	Mahadi, Kazi Ahbab
Andre forfattere:	Khan, Tanzin
Format:	Internship report
Sprog:	English
Udgivet:	Brac University 2022
Fag:	Branding Experiential Key visual Event marketing Branding (Marketing).
Online adgang:	http://hdl.handle.net/10361/16280

Lignende værker

Factors generated via experiential marketing and itseffect on building brand equity
af: Al Noor, Md. Dayan
Udgivet: (2019)

Impact of Miniso Bangladesh's events activation and PR on their brand personality and subsequent growth
af: Chowdhury, Ahnaf Monzoor
Udgivet: (2024)

Event marketing and Its impact on tourism industry: in the perspective of Asiatic Experiential Marketing LTD.
af: Hossain, S. M. Khalid
Udgivet: (2018)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
af: Neehal, Saber Hossain
Udgivet: (2024)

Comprehensive analysis of the bridge between strategic planning & operational execution of Asiatic Experiential Marketing Ltd.
af: Trina, Jarin Tasnim
Udgivet: (2019)

Marketing and Brand Communication of SEBL | DX Group
af: Bin Azad, Kazi Zonaid
Udgivet: (2023)

The influences of new modality of experiential marketing with the development of virtual platform: A study on Asiatic Experiential Marketing Ltd
af: Sabbir, Rayhan
Udgivet: (2024)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
af: Khan, Zahidur Rahim
Udgivet: (2023)

Branding and communication mix of Transcom Beverages Ltd
af: Arefin, Sajid
Udgivet: (2024)

ADA, promoting telecom industries by triggering emotional and cultural sentiments related to current global issues for brand marketing
af: Aurin, Shenjuti Mahmud
Udgivet: (2022)

A study on the consumer behavior of health food drinks sachet packs
af: Siddique, Md. Abu Bakar
Udgivet: (2022)

A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.
af: Saswatee, Reevu
Udgivet: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
af: Ashraf, Zayed
Udgivet: (2024)

Brand awareness and brand perception of ‘Mr. Cookie’
af: Pranto, Mehbub Hossain
Udgivet: (2019)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
af: Rakibuzzaman, Md.
Udgivet: (2019)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
af: Rahman, Adrita
Udgivet: (2022)

Impact of digital marketing on brand awareness
af: Mahmud, Frahim
Udgivet: (2017)

Branding across borders : a guide to global brand marketing /
af: Gregory, James R.
Udgivet: (2002)

Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective.
af: Jahan, Marjana
Udgivet: (2023)

Evaluating consumer purchasing behavior for Shawpno’s pet foods
af: Anzum, Humayra
Udgivet: (2024)

Developing content strategy of Airtel across digital platforms
af: Jahan, Mashrufa
Udgivet: (2024)

Impact of digital marketing on brand awareness
af: Haq, Navid Alvi
Udgivet: (2024)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
af: Rakibuzzaman, Md.
Udgivet: (2019)

Corporate branding : concept and cases\
Udgivet: (2005)

Experiential marketing through activation of Asiatic EXP
af: Hasnain, Khandaker Nihal
Udgivet: (2020)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
af: Mazumder, Avranil
Udgivet: (2024)

Marketing practice of the brand “Savlon”
af: Aric, MD. Samiul Hasan
Udgivet: (2023)

Services marketing and branding strategies of Englishplz Limited
af: Morshed, Zarif
Udgivet: (2024)

The effect of advertising awareness on brand equity in social media
af: Jabin, Siddiqua Mahe
Udgivet: (2022)

A deep dive into the branding strategies of Daraz Bangladesh Limited
af: Zaman, A K M Naeem
Udgivet: (2019)

The impact of digital marketing in building customer relationship and brand promotion
af: Khan, Sanzeeda Islam
Udgivet: (2020)

Cultural strategy : using innovative ideologies to build breakthrough brands /
af: Holt, Douglas B.
Udgivet: (2012)

An effective approach to launching a brand in Bangladesh
af: Quader, Fahim
Udgivet: (2020)

Raising awareness on necessity of consuming milk daily through branding activations
af: Akhter, Saif
Udgivet: (2024)

A study on promoting and positioning The Super Star Brand (fan, lights, accessories) through their retailers
af: Islam, Aminul
Udgivet: (2018)

Digital brand communication transformation in the stock brokerage industry
af: Baroi, Rojer Nicothem
Udgivet: (2023)

Asiatic 360 and beyond
af: Anwar, Adiba
Udgivet: (2018)

Brand awareness and business development through digital marketing
af: Hossain, Md Amir
Udgivet: (2018)

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka
af: Sultana, Jesmin
Udgivet: (2024)

The role of client service officers at Brand Practitioners Bangladesh
af: Raisa, Khadiza Al Tahira Chowdhury
Udgivet: (2024)