A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.

Bibliographic Details
Main Author:	Mahadi, Kazi Ahbab
Other Authors:	Khan, Tanzin
Format:	Internship report
Language:	English
Published:	Brac University 2022
Subjects:	Branding Experiential Key visual Event marketing Branding (Marketing).
Online Access:	http://hdl.handle.net/10361/16280

id	10361-16280
record_format	dspace
spelling	10361-162802022-02-20T21:01:34Z A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh Mahadi, Kazi Ahbab Khan, Tanzin Brac Business School, Brac University Branding Experiential Key visual Event marketing Branding (Marketing). This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. Cataloged from PDF version of internship report. Includes bibliographical references (page 29 ). One of the most important factors in forming a consumer's opinion of a brand is event marketing. Everyone is getting into the area of experiential event marketing, from multinational corporations to little businesses. Asiatic EXP is a market-leading provider of BTL-based event marketing services. With the growing need for experiential event marketing, event-based companies like Asiatic EXP have found a lucrative market. As a market pioneer, Asiatic EXP benefited from several of the first-mover advantages, including limited to no competition, pricing control power, and even more. However, as more agencies join the event business, Asiatic EXP requires a double-check on their organizational and operational structure. The goal of this paper is to examine the link between the strategic planning team and the operations team, two of the most significant departments in any event marketing firm. Furthermore, the paper discusses the relevance of operational activities in terms of efficiency. The entire report was built around a descriptive case study with theoretical foundations. Secondary data was gathered using the internet to validate some of the primary data. The report also contains information on the organization's origin and history, as well as my roles and obligations of an intern in the Client Service department. I have undertaken all of the essential precautions to assure the report's quality. I genuinely hope that it provides all necessary information that is within my abilities to provide. Kazi Ahbab Mahadi B. Business Administration 2022-02-20T08:05:19Z 2022-02-20T08:05:19Z 2021 2021-06 Internship report ID 18104280 http://hdl.handle.net/10361/16280 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 32 pages application/pdf Brac University
institution	Brac University
collection	Institutional Repository
language	English
topic	Branding Experiential Key visual Event marketing Branding (Marketing).
spellingShingle	Branding Experiential Key visual Event marketing Branding (Marketing). Mahadi, Kazi Ahbab A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh
description	This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.
author2	Khan, Tanzin
author_facet	Khan, Tanzin Mahadi, Kazi Ahbab
format	Internship report
author	Mahadi, Kazi Ahbab
author_sort	Mahadi, Kazi Ahbab
title	A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh
title_short	A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh
title_full	A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh
title_fullStr	A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh
title_full_unstemmed	A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh
title_sort	study on the influence of covid-19 on university students online food purchasing behavior in bangladesh
publisher	Brac University
publishDate	2022
url	http://hdl.handle.net/10361/16280
work_keys_str_mv	AT mahadikaziahbab astudyontheinfluenceofcovid19onuniversitystudentsonlinefoodpurchasingbehaviorinbangladesh AT mahadikaziahbab studyontheinfluenceofcovid19onuniversitystudentsonlinefoodpurchasingbehaviorinbangladesh
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A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh

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