Marketing strategy of CEM Group Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
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| Ձևաչափ: | Internship report |
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Brac University
2022
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| Առցանց հասանելիություն: | http://hdl.handle.net/10361/16263 |
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10361-162632022-02-16T21:01:29Z Marketing strategy of CEM Group Bangladesh Khan, MD. Raihan Mahboob, Asheka Brac Business School, Brac University CEM Group Bangladesh Marketing strategy UPVC products Marketing -- Management. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (page 41 ). Living standard of people developing day by day. Now a day‟s people are more concern about the quality than quantities in cheap price. In Bangladesh, Dhaka city is the most populated and to control the humidity level, researchers and environmental specialists informing the people to use more environment friendly products. Real estate companies and Building developer companies can play a vital role to decrease the disasters. The Managing director of CEM GROUP also brought the UPVC products in Bangladesh on 2012 to minimize the problem. Because, UPVC products are totally unplastisized and environment friendly, this kind of product does not contain any kind of lead. Besides, UPVC windows and doors can help to bring a healthy life for all, as these are sound proof, heat proof and most importantly eco- friendly. CEM GROUP following traditional ways of marketing to reach to its target customers, which is Direct Marketing or Door-to-Door Marketing. However, they have started to adapt digital marketing by assigning an agency, which is providing CEM a set of target customers through telesales and social media channels. However, CEM GROUP does not promote their products through TVC, Television commercials. For promoting this kind of products, TVC is the best options because it can reach to the mass people. Besides, this sector is very competitive so if they do not come up with more innovative ideas to make the company unique than the competitors than it will be huge trouble for them in future to sustain in the Market. Md. Raihan Khan B. Business Administration 2022-02-16T05:38:27Z 2022-02-16T05:38:27Z 2020 2020-04 Internship report ID 15304019 http://hdl.handle.net/10361/16263 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 43 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
CEM Group Bangladesh Marketing strategy UPVC products Marketing -- Management. |
| spellingShingle |
CEM Group Bangladesh Marketing strategy UPVC products Marketing -- Management. Khan, MD. Raihan Marketing strategy of CEM Group Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. |
| author2 |
Mahboob, Asheka |
| author_facet |
Mahboob, Asheka Khan, MD. Raihan |
| format |
Internship report |
| author |
Khan, MD. Raihan |
| author_sort |
Khan, MD. Raihan |
| title |
Marketing strategy of CEM Group Bangladesh |
| title_short |
Marketing strategy of CEM Group Bangladesh |
| title_full |
Marketing strategy of CEM Group Bangladesh |
| title_fullStr |
Marketing strategy of CEM Group Bangladesh |
| title_full_unstemmed |
Marketing strategy of CEM Group Bangladesh |
| title_sort |
marketing strategy of cem group bangladesh |
| publisher |
Brac University |
| publishDate |
2022 |
| url |
http://hdl.handle.net/10361/16263 |
| work_keys_str_mv |
AT khanmdraihan marketingstrategyofcemgroupbangladesh |
| _version_ |
1814308691396001792 |