Customer BTL communication and its effectiveness in the Telecom business
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.
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| 言語: | English |
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Brac University
2022
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| オンライン･アクセス: | http://hdl.handle.net/10361/16051 |
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10361-160512022-02-03T21:01:36Z Customer BTL communication and its effectiveness in the Telecom business Mily, Shamsun Nahar Al-Din, Zaheed Husein Mohammad Brac Business School, Brac University Robi Axiata Limited BTL communication Telecommunication Customer services. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. Cataloged from PDF version of internship report. Includes bibliographical references (pages 47-48 ). Robi Axiata Limited is the second largest telecommunication company in Bangladesh. It is a public limited company where Axiata Group of Berhad Malaysia holds major and Bharti Airtel holds a significant amount of shares. Robi and Airtel merged in 2016 and its one of the country’s biggest and first ever telecom merger. I was assigned as an intern in Airtel Business Unit of Market Operation division in Robi Axiata limited. There are in total six teams operation in this division of Airtel which is also same for the Robi. They are; data, voice, device, Customer loyalty Management (CLM) and International Roaming team which includes VAS team. The report talks about the effectiveness of BTL communication by the telecom companies. The main reason why Robi uses BTL it’s because it easy to reach the targeted customers, its cost effective and can be controlled and monitored, it makes customer respond or act, effectiveness can be measured using this means. The management and the whole operation of Robi focuses on agility. They are involved in a lot of CSR activities and offer a wide range of services to customers apart from voice and data services. A survey was also taken based on 22 respondents the survey is interpreted. It was found from the survey that, the SMS campaign are said to be very annoying to the customer, for which most of the customer didn’t really agree to some of the questions as most of the time they ignores the message. However, telecommunication Company sends special offers or keep them updated through BTL communication but they don’t take any permission from the respondents for sending the SMS marketing. Shamsun Nahar Mily B. Business Administration 2022-02-03T05:41:20Z 2022-02-03T05:41:20Z 2021 2021-09 Internship report ID 17104043 http://hdl.handle.net/10361/16051 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 48 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Robi Axiata Limited BTL communication Telecommunication Customer services. |
| spellingShingle |
Robi Axiata Limited BTL communication Telecommunication Customer services. Mily, Shamsun Nahar Customer BTL communication and its effectiveness in the Telecom business |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. |
| author2 |
Al-Din, Zaheed Husein Mohammad |
| author_facet |
Al-Din, Zaheed Husein Mohammad Mily, Shamsun Nahar |
| format |
Internship report |
| author |
Mily, Shamsun Nahar |
| author_sort |
Mily, Shamsun Nahar |
| title |
Customer BTL communication and its effectiveness in the Telecom business |
| title_short |
Customer BTL communication and its effectiveness in the Telecom business |
| title_full |
Customer BTL communication and its effectiveness in the Telecom business |
| title_fullStr |
Customer BTL communication and its effectiveness in the Telecom business |
| title_full_unstemmed |
Customer BTL communication and its effectiveness in the Telecom business |
| title_sort |
customer btl communication and its effectiveness in the telecom business |
| publisher |
Brac University |
| publishDate |
2022 |
| url |
http://hdl.handle.net/10361/16051 |
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AT milyshamsunnahar customerbtlcommunicationanditseffectivenessinthetelecombusiness |
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