Prospects, challenges, and the impact on customer relationships of digital marketing in Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2021.
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| Materyal Türü: | Internship report |
| Dil: | English |
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Brac University
2022
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| Online Erişim: | http://hdl.handle.net/10361/15900 |
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10361-15900 |
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10361-159002022-01-13T21:01:38Z Prospects, challenges, and the impact on customer relationships of digital marketing in Bangladesh Mohtasin, Sadman Das, Sumon Brac Business School, Brac University Customer relationships Digital marketing Internet marketing. This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2021. Cataloged from PDF version of internship report. Includes bibliographical references (pages 38-39). Customers' long-term relationships and loyalty may be built through digital marketing, as has been demonstrated in this paper as well as prospects, problems, solutions are demonstrated. Additionally, this study demonstrates how brand communication, a query management tool, and interaction may assist marketers in strengthening customer relationships. Additional findings include how digital marketing affects consumer contact with social media and potential clients. The results of this research reveal that customers have gained control over their interactions with brands. To make the customers more loyal, it reveals what forces are at work in the background to create a positive attitude toward the business. There is also a discussion on the distinctions between traditional and digital marketing, and how digital marketing has changed the way brands market to their customer base. Finally, it demonstrates what people want firms to do on digital media and their valuable feedback to the brands. Sadman Mohtasin M. Business Administration 2022-01-13T05:52:42Z 2022-01-13T05:52:42Z 2021 2021-10 Internship report ID 18264022 http://hdl.handle.net/10361/15900 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 44 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Customer relationships Digital marketing Internet marketing. |
| spellingShingle |
Customer relationships Digital marketing Internet marketing. Mohtasin, Sadman Prospects, challenges, and the impact on customer relationships of digital marketing in Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2021. |
| author2 |
Das, Sumon |
| author_facet |
Das, Sumon Mohtasin, Sadman |
| format |
Internship report |
| author |
Mohtasin, Sadman |
| author_sort |
Mohtasin, Sadman |
| title |
Prospects, challenges, and the impact on customer relationships of digital marketing in Bangladesh |
| title_short |
Prospects, challenges, and the impact on customer relationships of digital marketing in Bangladesh |
| title_full |
Prospects, challenges, and the impact on customer relationships of digital marketing in Bangladesh |
| title_fullStr |
Prospects, challenges, and the impact on customer relationships of digital marketing in Bangladesh |
| title_full_unstemmed |
Prospects, challenges, and the impact on customer relationships of digital marketing in Bangladesh |
| title_sort |
prospects, challenges, and the impact on customer relationships of digital marketing in bangladesh |
| publisher |
Brac University |
| publishDate |
2022 |
| url |
http://hdl.handle.net/10361/15900 |
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AT mohtasinsadman prospectschallengesandtheimpactoncustomerrelationshipsofdigitalmarketinginbangladesh |
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1814308690879053824 |