Effectiveness of employee branding and Youth initiatives at Nestlé Bangladesh Limited (NBL)

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.

Detalhes bibliográficos
Autor principal: Tabassum, Faizava Nawshin
Outros Autores: Ahsan, Feihan
Formato: Internship report
Idioma:English
Publicado em: Brac University 2022
Assuntos:
Acesso em linha:http://hdl.handle.net/10361/15856
id 10361-15856
record_format dspace
spelling 10361-158562022-01-10T21:02:07Z Effectiveness of employee branding and Youth initiatives at Nestlé Bangladesh Limited (NBL) Tabassum, Faizava Nawshin Ahsan, Feihan Brac Business School, Brac University Nestle Bangladesh Limited Employee branding Youth initiatives Personnel management. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. Cataloged from PDF version of internship report. Includes bibliographical references (pages 35-37 ). This report explores in depth the vastness of all the wings under the Human Resource function at Nestle Bangladesh Limited. I have tried to compile my experience, learning and contribution under NBL. Nestle is known to be a company of nutrition, well-being and wellness with an advanced research and development department, along with careful logistics, manufacturing and procurement control team to provide the best quality products. In this report I have captured, mainly how the company is perceived by the consumers and people in general and how the employees and internal members portray the company to the mass population. It also states how NBL’s Facebook page and Career page play a major role in their employee branding. It further explains the engagement activities NBL has in store to source out the best minds from the marketplace. The initiatives they have under the Nestle Need YOUth platform to help the youth choose and progress in the chosen career field. Moreover, I tried to reflect how the HR teams tries to maintain their global standards, policies, practices and how they make sure all the other departments function efficiently. The paper gives an overview of how the company works both nationally and internationally/globally. Finally, I have concluded the paper with certain recommendations on how they can enhance their employee branding via NBL’s official career page, by promoting the Nestle Culture. Faizava Nawshin Tabassum B. Business Administration 2022-01-10T08:15:47Z 2022-01-10T08:15:47Z 2021 2021-09 Internship report ID 17204052 http://hdl.handle.net/10361/15856 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 41 pages application/pdf Brac University
institution Brac University
collection Institutional Repository
language English
topic Nestle Bangladesh Limited
Employee branding
Youth initiatives
Personnel management.
spellingShingle Nestle Bangladesh Limited
Employee branding
Youth initiatives
Personnel management.
Tabassum, Faizava Nawshin
Effectiveness of employee branding and Youth initiatives at Nestlé Bangladesh Limited (NBL)
description This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.
author2 Ahsan, Feihan
author_facet Ahsan, Feihan
Tabassum, Faizava Nawshin
format Internship report
author Tabassum, Faizava Nawshin
author_sort Tabassum, Faizava Nawshin
title Effectiveness of employee branding and Youth initiatives at Nestlé Bangladesh Limited (NBL)
title_short Effectiveness of employee branding and Youth initiatives at Nestlé Bangladesh Limited (NBL)
title_full Effectiveness of employee branding and Youth initiatives at Nestlé Bangladesh Limited (NBL)
title_fullStr Effectiveness of employee branding and Youth initiatives at Nestlé Bangladesh Limited (NBL)
title_full_unstemmed Effectiveness of employee branding and Youth initiatives at Nestlé Bangladesh Limited (NBL)
title_sort effectiveness of employee branding and youth initiatives at nestlé bangladesh limited (nbl)
publisher Brac University
publishDate 2022
url http://hdl.handle.net/10361/15856
work_keys_str_mv AT tabassumfaizavanawshin effectivenessofemployeebrandingandyouthinitiativesatnestlebangladeshlimitednbl
_version_ 1814308235271733248