Behavioural Change Communication (BCC) approach for BRAC: A formative research

As a part of social development, BRAC has been working in the Behavioural Change Communication (BCC) areas of its program participants for decades. Facing a revolutionary technological change, it is time to rethink the effectiveness of the conventional BCC tools and revise them if necessary. This st...

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Bibliographic Details
Main Authors: Shatil, Tanvir, Golam Ahmed, Rabbi, Zaman, Shahaduz
Format: Working paper
Language:en_US
Published: BRAC Institute of Governance and Development (BIGD) 2022
Subjects:
Online Access:http://hdl.handle.net/10361/15844