An observational study to analyze the efficiency of the social media campaign to promote a brand

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.

Bibliografiske detaljer
Hovedforfatter:	Alam, Saad Bin
Andre forfattere:	Akter, Tania
Format:	Internship report
Sprog:	English
Udgivet:	Brac University 2022
Fag:	Multinational company Marico Bangladesh Limited FMCG Social media campaign Internet marketing
Online adgang:	http://hdl.handle.net/10361/15832

Lignende værker

Brand activation of Parachute Advansed Beliphool
af: Hossain, Muktadir
Udgivet: (2017)

Consumer promotion campaign in digital platform/media
af: Emon, Istiauque Ahmed
Udgivet: (2018)

The effectiveness of an FMCG Company’s employer branding practices: Can social media be used to generate better hires?
af: Tanha, Esha Alam
Udgivet: (2023)

Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy
af: Neha, Tafriha Kamrul
Udgivet: (2024)

Mobile phone based communication for RIN
af: Shams, Raisa Samit
Udgivet: (2017)

Factors affecting procurement process efficiency of British American Tobacco Bangladesh
af: Hossain, Md. Zunaid
Udgivet: (2018)

Observation from field force attachment on distribution excellence
af: Mahmood, Ahmed Rosafi
Udgivet: (2018)

An overview of scientific affairs activities at Nestlé Bangladesh Limited
af: Sadeed, Syed Ahnaf
Udgivet: (2018)

Comparative analysis on various media campaigns of Grameenphone
af: Khan, Masnun Ridwan
Udgivet: (2016)

Understanding the changing media landscape for promotion of Herbal Products and the impact of alternative sales channels on consumption
af: Rodosee, Fyruz Mahjuba
Udgivet: (2023)

Overview on consumer satisfaction of ACI Aerosol
af: Islam, Sakib Salimul
Udgivet: (2018)

Digital media strategy, planning and campaign management of Robi & Airtel
af: Islam, Fahmida
Udgivet: (2020)

Per pill price differences across therapeutic categories: a study of the essential drug brands marketed by multinational and local pharmaceutical companies in Bangladesh
af: Kabir, Eva Rahman, et al.
Udgivet: (2016)

Effectiveness of digital marketing through social media campaign
af: Chowdhury, Mumtarin Ashab
Udgivet: (2018)

Trade offer crisis: a case study on trade offer crisis of Square Toiletries Ltd which is handled by Square
af: Fatema, Kaniz
Udgivet: (2018)

Network propaganda :
af: Benkler, Yochai

Chevron as an employer from the perspective of young professionals
af: Chowdhury, Mohammad Asif
Udgivet: (2018)

Recruitment and selection process of H&M Bangladesh
af: Gomes, Duti Mohema
Udgivet: (2018)

The planning process for BTL marketing campaigns
af: Yasin, Md. Fahad
Udgivet: (2017)

Analyzing the effectiveness of social media campaigns of online food /grocery delivery platform
af: Rayhana, Rayisa
Udgivet: (2024)

Media campaign study of the Oral Therapy Extension Programme (OTEP II)
af: UNICEF
Udgivet: (2016)

Performance of campaigns of Pickaboo
af: Faysal, Sarker Rakin
Udgivet: (2021)

Analysis of marketing strategies, campaigns and projects of IDLC Finance Limited
af: Abedin, Saiyara Arsheen
Udgivet: (2024)

The effect of advertising awareness on brand equity in social media
af: Jabin, Siddiqua Mahe
Udgivet: (2022)

Social media terraforming media landscape
af: Zayed, Abdullah
Udgivet: (2021)

Letter of credit transmission process of Nestlé Bangladesh limited and various factors affecting it
af: Ali, Tannaz Tasnuva
Udgivet: (2017)

The impact of digital marketing on BTL marketing campaigns
af: Raeq, Protyoi Sinha
Udgivet: (2016)

Analysis on consumer recall, recognition and brand association of the Savlon Social Media Campaign
af: Rahman, Tanzeela
Udgivet: (2017)

Operations and marketing campaigning strategies
af: Molla, Tashfick Ahmed
Udgivet: (2018)

Marketing campaigns and activities of Nescafe and Coffee Mate
af: Ahmed, Saadman
Udgivet: (2017)

Effectiveness of paid promotions on the perspective of social media marketing in Bangladesh
af: Rahman, Mahamudur
Udgivet: (2020)

Different campaigns of Pathao Ltd
af: Kanta, Tamanna Rahman
Udgivet: (2018)

Report on Marico’s flagship internship program: Impact90
af: Anila, Suraiya Yasmin
Udgivet: (2024)

Bridging the experience and perception gap through 360-degree brand campaign: a case of Banglalink Fastest 4G
af: Sakib, MD. Nazmus
Udgivet: (2024)

Analyzing distribution strategies of ACI-Colgate based on retailers feedback
af: Bari, Md. Safiul
Udgivet: (2018)

Strategic advertising campaign development at Bangladesh Bank
af: Uddin, Mir Farhan
Udgivet: (2024)

Campaign evaluation of Robi Axiata Limited on winback offer
af: Nabila, Nishat
Udgivet: (2016)

How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360
af: Lodi, Adib Bin Samsad
Udgivet: (2024)

Impact of social media on effectiveness of brand promotion (Garnier Bangladesh)
af: Mehdi, Sakib
Udgivet: (2019)

Measuring brand loyalty in baby care products: a case study on Marico's baby care products
af: Abrar, Shadab
Udgivet: (2023)