An observational study to analyze the efficiency of the social media campaign to promote a brand

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.

Manylion Llyfryddiaeth
Prif Awdur:	Alam, Saad Bin
Awduron Eraill:	Akter, Tania
Fformat:	Internship report
Iaith:	English
Cyhoeddwyd:	Brac University 2022
Pynciau:	Multinational company Marico Bangladesh Limited FMCG Social media campaign Internet marketing
Mynediad Ar-lein:	http://hdl.handle.net/10361/15832

Eitemau Tebyg

Brand activation of Parachute Advansed Beliphool
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Consumer promotion campaign in digital platform/media
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Cyhoeddwyd: (2018)

The effectiveness of an FMCG Company’s employer branding practices: Can social media be used to generate better hires?
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Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy
gan: Neha, Tafriha Kamrul
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Mobile phone based communication for RIN
gan: Shams, Raisa Samit
Cyhoeddwyd: (2017)

Factors affecting procurement process efficiency of British American Tobacco Bangladesh
gan: Hossain, Md. Zunaid
Cyhoeddwyd: (2018)

Observation from field force attachment on distribution excellence
gan: Mahmood, Ahmed Rosafi
Cyhoeddwyd: (2018)

An overview of scientific affairs activities at Nestlé Bangladesh Limited
gan: Sadeed, Syed Ahnaf
Cyhoeddwyd: (2018)

Comparative analysis on various media campaigns of Grameenphone
gan: Khan, Masnun Ridwan
Cyhoeddwyd: (2016)

Understanding the changing media landscape for promotion of Herbal Products and the impact of alternative sales channels on consumption
gan: Rodosee, Fyruz Mahjuba
Cyhoeddwyd: (2023)

Overview on consumer satisfaction of ACI Aerosol
gan: Islam, Sakib Salimul
Cyhoeddwyd: (2018)

Digital media strategy, planning and campaign management of Robi & Airtel
gan: Islam, Fahmida
Cyhoeddwyd: (2020)

Per pill price differences across therapeutic categories: a study of the essential drug brands marketed by multinational and local pharmaceutical companies in Bangladesh
gan: Kabir, Eva Rahman, et al.
Cyhoeddwyd: (2016)

Effectiveness of digital marketing through social media campaign
gan: Chowdhury, Mumtarin Ashab
Cyhoeddwyd: (2018)

Trade offer crisis: a case study on trade offer crisis of Square Toiletries Ltd which is handled by Square
gan: Fatema, Kaniz
Cyhoeddwyd: (2018)

Network propaganda :
gan: Benkler, Yochai

Chevron as an employer from the perspective of young professionals
gan: Chowdhury, Mohammad Asif
Cyhoeddwyd: (2018)

Recruitment and selection process of H&M Bangladesh
gan: Gomes, Duti Mohema
Cyhoeddwyd: (2018)

The planning process for BTL marketing campaigns
gan: Yasin, Md. Fahad
Cyhoeddwyd: (2017)

Analyzing the effectiveness of social media campaigns of online food /grocery delivery platform
gan: Rayhana, Rayisa
Cyhoeddwyd: (2024)

Media campaign study of the Oral Therapy Extension Programme (OTEP II)
gan: UNICEF
Cyhoeddwyd: (2016)

Performance of campaigns of Pickaboo
gan: Faysal, Sarker Rakin
Cyhoeddwyd: (2021)

Analysis of marketing strategies, campaigns and projects of IDLC Finance Limited
gan: Abedin, Saiyara Arsheen
Cyhoeddwyd: (2024)

The effect of advertising awareness on brand equity in social media
gan: Jabin, Siddiqua Mahe
Cyhoeddwyd: (2022)

Social media terraforming media landscape
gan: Zayed, Abdullah
Cyhoeddwyd: (2021)

Letter of credit transmission process of Nestlé Bangladesh limited and various factors affecting it
gan: Ali, Tannaz Tasnuva
Cyhoeddwyd: (2017)

The impact of digital marketing on BTL marketing campaigns
gan: Raeq, Protyoi Sinha
Cyhoeddwyd: (2016)

Analysis on consumer recall, recognition and brand association of the Savlon Social Media Campaign
gan: Rahman, Tanzeela
Cyhoeddwyd: (2017)

Operations and marketing campaigning strategies
gan: Molla, Tashfick Ahmed
Cyhoeddwyd: (2018)

Marketing campaigns and activities of Nescafe and Coffee Mate
gan: Ahmed, Saadman
Cyhoeddwyd: (2017)

Effectiveness of paid promotions on the perspective of social media marketing in Bangladesh
gan: Rahman, Mahamudur
Cyhoeddwyd: (2020)

Different campaigns of Pathao Ltd
gan: Kanta, Tamanna Rahman
Cyhoeddwyd: (2018)

Report on Marico’s flagship internship program: Impact90
gan: Anila, Suraiya Yasmin
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Bridging the experience and perception gap through 360-degree brand campaign: a case of Banglalink Fastest 4G
gan: Sakib, MD. Nazmus
Cyhoeddwyd: (2024)

Analyzing distribution strategies of ACI-Colgate based on retailers feedback
gan: Bari, Md. Safiul
Cyhoeddwyd: (2018)

Strategic advertising campaign development at Bangladesh Bank
gan: Uddin, Mir Farhan
Cyhoeddwyd: (2024)

Campaign evaluation of Robi Axiata Limited on winback offer
gan: Nabila, Nishat
Cyhoeddwyd: (2016)

How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360
gan: Lodi, Adib Bin Samsad
Cyhoeddwyd: (2024)

Impact of social media on effectiveness of brand promotion (Garnier Bangladesh)
gan: Mehdi, Sakib
Cyhoeddwyd: (2019)

Measuring brand loyalty in baby care products: a case study on Marico's baby care products
gan: Abrar, Shadab
Cyhoeddwyd: (2023)