A roadmap to future: PHP Automobiles Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.
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| Format: | Internship report |
| Language: | English |
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Brac University
2021
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| Online Access: | http://hdl.handle.net/10361/15731 |
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10361-157312021-12-13T21:01:26Z A roadmap to future: PHP Automobiles Limited Aqib, Saidul Karim Akter, Tania Brac Business School, Brac University PHP Automobiles Limited Automobiles Marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. Cataloged from PDF version of internship report. Includes bibliographical references (page 43 ). This report analyses the marketing strategy of PHP Automobiles Ltd. PHP Automobiles Ltd is more likely a new company in automobiles business of Bangladesh. This report has the strategy of PHP Automobiles Ltd to sale the products. A concise biography of the company is also mentioned. To further describe the company’s approach, I have mentioned the specific kinds of the products and the logistic chains. To identify and analyze the marketing strategies of PHP Automobiles Ltd in brief is the main objective of this report. Here, primary sources of data and secondary sources was focused to collect necessary information. However, there were some limitations to gather proper information like time barriers, disclose the information, rules, and regulations. The company’s vision is be the benchmark in the automobile’s distributors of the country. It is mainly an innovative and technology-driven company that is trying its level best to deliver world-class products and at the same time ensuring the highest satisfaction by providing continuous value-added services by the specially trained PHP’ team. The primary focus is to enhance turnover by more than 50% by the year 2030. It was my honor to work for PHP Automobiles Ltd. The company has a specific department to accomplish specific tasks like marketing, sales, services, and spare parts departments in Chittagong city. I have mentioned the different activities related to sales and services that demonstrate work with different customers and meet their demands of cars. I have completed my five weeks internship at PHP Automobiles Ltd. The marketing department of PHP Automobiles Ltd is Various promotional functions for the marketing of products and services are carried out. These modules provide the functionality of market segmentation, target marketing, promotional strategy, planning product, positioning and development. Saidul Karim Aqib B. Business Administration 2021-12-13T06:03:10Z 2021-12-13T06:03:10Z 2021 2021-01 Internship report ID 15304062 http://hdl.handle.net/10361/15731 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 43 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
PHP Automobiles Limited Automobiles Marketing |
| spellingShingle |
PHP Automobiles Limited Automobiles Marketing Aqib, Saidul Karim A roadmap to future: PHP Automobiles Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. |
| author2 |
Akter, Tania |
| author_facet |
Akter, Tania Aqib, Saidul Karim |
| format |
Internship report |
| author |
Aqib, Saidul Karim |
| author_sort |
Aqib, Saidul Karim |
| title |
A roadmap to future: PHP Automobiles Limited |
| title_short |
A roadmap to future: PHP Automobiles Limited |
| title_full |
A roadmap to future: PHP Automobiles Limited |
| title_fullStr |
A roadmap to future: PHP Automobiles Limited |
| title_full_unstemmed |
A roadmap to future: PHP Automobiles Limited |
| title_sort |
roadmap to future: php automobiles limited |
| publisher |
Brac University |
| publishDate |
2021 |
| url |
http://hdl.handle.net/10361/15731 |
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AT aqibsaidulkarim aroadmaptofuturephpautomobileslimited AT aqibsaidulkarim roadmaptofuturephpautomobileslimited |
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