Retail business of GSK in Bangladesh

Retail business of GSK in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Shahriar, Fahim
Rannpháirtithe: Habib, Md. Mamun
Formáid: Internship report
Teanga:English
Foilsithe / Cruthaithe: Brac University 2021
Ábhair:
Retail business
GSK Bangladesh
Retail trade > Management
Rochtain ar líne:http://hdl.handle.net/10361/15674
id 10361-15674
record_format dspace
spelling 10361-156742021-11-30T21:01:38Z Retail business of GSK in Bangladesh Shahriar, Fahim Habib, Md. Mamun Brac Business School, Brac University Retail business GSK Bangladesh Retail trade--Management This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (page 21). GSK Bangladesh's operations concentrates in the secondary manufacturing of pharmaceutical products and marketing of vaccines, pharmaceutical products, nutrition and oral healthcare products. The Company's main activities facilitates secondary manufacturing of pharmaceutical products and marketing of vaccines, pharmaceutical products and health food drinks. The Company started its journey in Bangladesh in 1949 with its' corporate identity as Glaxo in Chattagram as an importer of products from the Glaxo Group of Companies. We often distinguish markets with different products to have a wider product portfolio. SWOT Analysis Strength - GSK is known as world's one of the leading pharmaceutical company - Effective, competent and forthright workforce - Good amount of resources to grow the business - Proprietary technology - Economies of scale - Better product quality compared to rivals - Brand image of the company Weakness - Lack of variety in offerings - Underutilized plant capacity - Lack of sufficient promotional effort to doctors. The delivery of the product is done the day after taking the order so that shopkeepers can track what they are buying and prepare to pay in cash for the products they are getting. Recommendation With the rising income level more and more people are inclining towards quality products which gives a competitive advantage to GSK. So it should focus on promoting the product more by flaunting their strength in quality. Fahim Shahriar B. Business Administration 2021-11-30T05:55:46Z 2021-11-30T05:55:46Z 2020 2020 Internship report ID 15104030 http://hdl.handle.net/10361/15674 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 21 pages application/pdf Brac University
institution Brac University
collection Institutional Repository
language English
topic Retail business
GSK Bangladesh
Retail trade--Management
spellingShingle Retail business
GSK Bangladesh
Retail trade--Management
Shahriar, Fahim
Retail business of GSK in Bangladesh
description This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
author2 Habib, Md. Mamun
author_facet Habib, Md. Mamun
Shahriar, Fahim
format Internship report
author Shahriar, Fahim
author_sort Shahriar, Fahim
title Retail business of GSK in Bangladesh
title_short Retail business of GSK in Bangladesh
title_full Retail business of GSK in Bangladesh
title_fullStr Retail business of GSK in Bangladesh
title_full_unstemmed Retail business of GSK in Bangladesh
title_sort retail business of gsk in bangladesh
publisher Brac University
publishDate 2021
url http://hdl.handle.net/10361/15674
work_keys_str_mv AT shahriarfahim retailbusinessofgskinbangladesh
_version_ 1814308552087437312

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