Customer satisfaction of Berger Paints Bangladesh Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
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| स्वरूप: | Internship report |
| भाषा: | English |
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Brac University
2021
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| विषय: | |
| ऑनलाइन पहुंच: | http://hdl.handle.net/10361/15658 |
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10361-15658 |
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10361-156582021-11-24T21:01:31Z Customer satisfaction of Berger Paints Bangladesh Limited Zaman, Md. Sanjid Rahman, Md. Shezanur Brac Business School, Brac University Berger Paints Bangladesh Limited Customer satisfaction Consumer satisfaction. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (page 59). Berger is a prominent name in the paint industry for more than two centuries now. Berger Paints Bangladesh Limited has been operating successfully in Bangladesh since 1970. They have maintained their position as market leaders for a very long time now by building up brand loyalty, trust and ensuring quality products are offered in a wide variety of options. The main objective of this research is to convert those market dominance and promotional claims of BPBL into statistical terms to get a better understanding of their current position in the market as well as measure the level of customer satisfaction associated with BPBL. This research paper consists of 3 chapters. The first chapter gives an overview of the internship report. It provides basic information about myself and details about the internship and my experience along with some suitable recommendations. The second chapter is called Organizational Overview, operations and a strategic audit. The second chapter starts with company profiling and product profiling where brief information about the company and all its products are given. Key components of a company like its management practices, marketing practices, financial and accounting practices and Industrial competitive analysis are all thoroughly discussed within this chapter along with some suitable recommendations. The third chapter is the title of my report: “Customer Satisfaction of BPBL”. This chapter discusses the methodology of my report, my research findings and detailed analysis based on those findings. Finally, I have concluded my report with some noteworthy recommendations along with the conclusion. In this research I have strategically picked 15 questions to conduct a survey in various locations of Chattogram. The results from this survey will give us a better understanding of Berger Paints Bangladesh Limited and measure the level of satisfaction they are able to generate with regards to their pricing, quality, distribution, variation and brand image. The results show that a large portion of people are satisfied with BPBL’s product quality, variation, brand image and dissatisfied with their pricing. Where else people have mixed reactions regarding BPBL’s distribution. Sanjid Zaman B. Business Administration 2021-11-24T05:53:53Z 2021-11-24T05:53:53Z 2020 2020 Internship report ID 15304024 http://hdl.handle.net/10361/15658 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 59 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Berger Paints Bangladesh Limited Customer satisfaction Consumer satisfaction. |
| spellingShingle |
Berger Paints Bangladesh Limited Customer satisfaction Consumer satisfaction. Zaman, Md. Sanjid Customer satisfaction of Berger Paints Bangladesh Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. |
| author2 |
Rahman, Md. Shezanur |
| author_facet |
Rahman, Md. Shezanur Zaman, Md. Sanjid |
| format |
Internship report |
| author |
Zaman, Md. Sanjid |
| author_sort |
Zaman, Md. Sanjid |
| title |
Customer satisfaction of Berger Paints Bangladesh Limited |
| title_short |
Customer satisfaction of Berger Paints Bangladesh Limited |
| title_full |
Customer satisfaction of Berger Paints Bangladesh Limited |
| title_fullStr |
Customer satisfaction of Berger Paints Bangladesh Limited |
| title_full_unstemmed |
Customer satisfaction of Berger Paints Bangladesh Limited |
| title_sort |
customer satisfaction of berger paints bangladesh limited |
| publisher |
Brac University |
| publishDate |
2021 |
| url |
http://hdl.handle.net/10361/15658 |
| work_keys_str_mv |
AT zamanmdsanjid customersatisfactionofbergerpaintsbangladeshlimited |
| _version_ |
1814308233879224320 |