Role of User Generated Content (UGC) on profitability/sale of Daraz Bangladesh Ltd: a study on how customers trust products with the most reviews
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
| Главный автор: | |
|---|---|
| Другие авторы: | |
| Формат: | Internship report |
| Язык: | English |
| Опубликовано: |
Brac University
2021
|
| Предметы: | |
| Online-ссылка: | http://hdl.handle.net/10361/15648 |
| id |
10361-15648 |
|---|---|
| record_format |
dspace |
| spelling |
10361-156482021-11-23T21:01:29Z Role of User Generated Content (UGC) on profitability/sale of Daraz Bangladesh Ltd: a study on how customers trust products with the most reviews Faisal, Samiha Binte Alif, Syed Akter, Tania Brac Business School, Brac University User Generated Content (UGC) Daraz Bangladesh Limited Profitability Customer reviews E-commerce Internet marketing Electronic commerce This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (pages 61-62). Daraz Bangladesh has brought about a new era in the e-commerce industry of Bangladesh. It has opened up new opportunities for businesses and small-scale sellers. The digital marketplace has played a role in changing customer shopping behavior as well. As I was an intern at Daraz Bangladesh in the department of Customer Relationship Management, I chose the topic "Role of User Generated Content (UGC) on profitability/sale of Daraz Bangladesh Ltd: A study on how customers trust products with the most reviews." to depict the significance of UGC for an e-commerce platform like Daraz Bangladesh. Firstly, I outlined an overview of the responsibilities I had as an intern in the CRM department. I discussed my work in detail to make it easier for the reader to comprehend and get an idea about how the UGC platforms work. Secondly, I discussed about Daraz and Daraz Bangladesh with some industry analysis and company analysis. I also illustrated real-life examples and provided photographic evidence from the websites to prove the notions. Finally, in chapter 3, I have provided an analysis of the primary data collected from customer and seller surveys to further strengthen the argument about the significance of customer reviews in generating sales and therefore profits. Samiha Binte Faisal B. Business Administration 2021-11-23T05:17:12Z 2021-11-23T05:17:12Z 2020 2020-12 Internship report ID 16104026 http://hdl.handle.net/10361/15648 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 68 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
User Generated Content (UGC) Daraz Bangladesh Limited Profitability Customer reviews E-commerce Internet marketing Electronic commerce |
| spellingShingle |
User Generated Content (UGC) Daraz Bangladesh Limited Profitability Customer reviews E-commerce Internet marketing Electronic commerce Faisal, Samiha Binte Role of User Generated Content (UGC) on profitability/sale of Daraz Bangladesh Ltd: a study on how customers trust products with the most reviews |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. |
| author2 |
Alif, Syed |
| author_facet |
Alif, Syed Faisal, Samiha Binte |
| format |
Internship report |
| author |
Faisal, Samiha Binte |
| author_sort |
Faisal, Samiha Binte |
| title |
Role of User Generated Content (UGC) on profitability/sale of Daraz Bangladesh Ltd: a study on how customers trust products with the most reviews |
| title_short |
Role of User Generated Content (UGC) on profitability/sale of Daraz Bangladesh Ltd: a study on how customers trust products with the most reviews |
| title_full |
Role of User Generated Content (UGC) on profitability/sale of Daraz Bangladesh Ltd: a study on how customers trust products with the most reviews |
| title_fullStr |
Role of User Generated Content (UGC) on profitability/sale of Daraz Bangladesh Ltd: a study on how customers trust products with the most reviews |
| title_full_unstemmed |
Role of User Generated Content (UGC) on profitability/sale of Daraz Bangladesh Ltd: a study on how customers trust products with the most reviews |
| title_sort |
role of user generated content (ugc) on profitability/sale of daraz bangladesh ltd: a study on how customers trust products with the most reviews |
| publisher |
Brac University |
| publishDate |
2021 |
| url |
http://hdl.handle.net/10361/15648 |
| work_keys_str_mv |
AT faisalsamihabinte roleofusergeneratedcontentugconprofitabilitysaleofdarazbangladeshltdastudyonhowcustomerstrustproductswiththemostreviews |
| _version_ |
1814309638578896896 |