Impacts on consumer behavior through online video advertisement

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.

Bibliographic Details
Main Author:	Bhuiyan, Anisul Islam
Other Authors:	Zaman, Raisa Tasneem
Format:	Internship report
Language:	English
Published:	Brac University 2021
Subjects:	Digital marketing Consumers Digital content marketing Advertisement Consumer behavior Internet marketing
Online Access:	http://hdl.handle.net/10361/15636

id	10361-15636
record_format	dspace
spelling	10361-156362021-11-21T21:01:50Z Impacts on consumer behavior through online video advertisement Bhuiyan, Anisul Islam Zaman, Raisa Tasneem Brac Business School, Brac University Digital marketing Consumers Digital content marketing Advertisement Consumer behavior Internet marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (page 27). The growth of the internet in Bangladesh has been on the rise ever since 3G internet was introduced. With the high speed internet, businesses now can reach millions of consumers online. In order to create impact on consumer behavior and reach business goals, businesses have taken different content or advertisement strategies. One of the core content strategies is digital video advertisement. We have seen an increase in the number of digital video advertisements. In this report, it tries to elaborate how digital video advertising is impacting towards consumers. Consumer behavior impact factors were discussed in the first phase where it has shown that how Functional, Hedonic and Authenticity factor impacts the overall consumer. Based on this, the report tested these hypotheses towards a small sample group and later on this report we can see that digital video advertising creates a positive impact towards consumers. The report also suggested how businesses should use video advertisement in order to promote new products to the market where businesses can use video advertisement in order to provide more information, increase engagement and build trustworthiness. Anisul Islam Bhuiyan B. Business Administration 2021-11-21T08:38:54Z 2021-11-21T08:38:54Z 2020 2020-09 Internship report ID 16304100 http://hdl.handle.net/10361/15636 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 29 pages application/pdf Brac University
institution	Brac University
collection	Institutional Repository
language	English
topic	Digital marketing Consumers Digital content marketing Advertisement Consumer behavior Internet marketing
spellingShingle	Digital marketing Consumers Digital content marketing Advertisement Consumer behavior Internet marketing Bhuiyan, Anisul Islam Impacts on consumer behavior through online video advertisement
description	This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
author2	Zaman, Raisa Tasneem
author_facet	Zaman, Raisa Tasneem Bhuiyan, Anisul Islam
format	Internship report
author	Bhuiyan, Anisul Islam
author_sort	Bhuiyan, Anisul Islam
title	Impacts on consumer behavior through online video advertisement
title_short	Impacts on consumer behavior through online video advertisement
title_full	Impacts on consumer behavior through online video advertisement
title_fullStr	Impacts on consumer behavior through online video advertisement
title_full_unstemmed	Impacts on consumer behavior through online video advertisement
title_sort	impacts on consumer behavior through online video advertisement
publisher	Brac University
publishDate	2021
url	http://hdl.handle.net/10361/15636
work_keys_str_mv	AT bhuiyananisulislam impactsonconsumerbehaviorthroughonlinevideoadvertisement
_version_	1814308470508224512

Impacts on consumer behavior through online video advertisement

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