Customer satisfaction of different mobile operator among students in Dhaka
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2011.
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| פורמט: | Internship report |
| שפה: | English |
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BRAC University
2011
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| גישה מקוונת: | http://hdl.handle.net/10361/1562 |
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10361-1562 |
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10361-15622019-09-30T03:36:48Z Customer satisfaction of different mobile operator among students in Dhaka Jamil, Munmun Akareem, Husain Salilul BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2011. Cataloged from PDF version of Internship report. Includes bibliographical references (page 68). The introduction of the telecommunication industry has been pretty late in Bangladesh compared to that of the neighboring countries. The mobile telecommunication service has been doubling on an annual basis over the last two or three years. At present there are six mobile phone operators in the country with- Grameen phone, Robi, Teletalk, Banglalink, Airtel and City cell. They are offering different new package and offers avalue added services to satisfy the customers‟ demands. So there is huge competition among these operators. This research objective is to find out the customers satisfaction level of different mobile operators among students in Dhaka. There are different factors which affect the customer satisfaction. This research aimed to find out critical factors which mostly influence the level of satisfaction of the mobile phone users in Bangladesh. Network coverage, network quality, internet, tariff, customer care, value added services, bill payment system, promotional offers are the most important factors that affect customer satisfaction. Airtel users are more satisfied with the tariff than Grameen phone users. All operators are giving some unusefull sms to the customer to inform news. So customers are highly dissatisfied with it. For internet service the gp users are more satisfied than Airtel users. Gp users are satisfied with the network coverage and quality but the price is comparatively high to the other internet service provider, so customers need a cheap internet packages. On the other side Airtel user are not satisfied at all satisfied with internet. Customers are satisfied with bill payment system of Grameen phone. Customer care services also play a vital role in the customer satisfaction. If the mobile operators focus on those factors and improve those areas they can sustain the market and earn money from the customers. Munmun Jamil B. Business Administration 2011-12-13T10:24:43Z 2011-12-13T10:24:43Z 2011 2011-08-14 Internship report ID 07304019 http://hdl.handle.net/10361/1562 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 68 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration |
| spellingShingle |
Business administration Jamil, Munmun Customer satisfaction of different mobile operator among students in Dhaka |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2011. |
| author2 |
Akareem, Husain Salilul |
| author_facet |
Akareem, Husain Salilul Jamil, Munmun |
| format |
Internship report |
| author |
Jamil, Munmun |
| author_sort |
Jamil, Munmun |
| title |
Customer satisfaction of different mobile operator among students in Dhaka |
| title_short |
Customer satisfaction of different mobile operator among students in Dhaka |
| title_full |
Customer satisfaction of different mobile operator among students in Dhaka |
| title_fullStr |
Customer satisfaction of different mobile operator among students in Dhaka |
| title_full_unstemmed |
Customer satisfaction of different mobile operator among students in Dhaka |
| title_sort |
customer satisfaction of different mobile operator among students in dhaka |
| publisher |
BRAC University |
| publishDate |
2011 |
| url |
http://hdl.handle.net/10361/1562 |
| work_keys_str_mv |
AT jamilmunmun customersatisfactionofdifferentmobileoperatoramongstudentsindhaka |
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1814307799289561088 |