Role of community management services at Greenovent Ltd.: A study on How brands utilize social media engagement to enhance customer Relationship.
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
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| Formato: | Internship report |
| Idioma: | en_US |
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Brac University
2021
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| Acesso em linha: | http://hdl.handle.net/10361/15229 |
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10361-15229 |
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10361-152292021-10-12T21:01:30Z Role of community management services at Greenovent Ltd.: A study on How brands utilize social media engagement to enhance customer Relationship. Kaushik, Farid-Uz-Zaman Zaman, Raisa Tasneem Brac Business School, Brac University Greenovent Social Media Social Networking Sites Customer engagement Communication Brands This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (pages 45-47). This report is mainly emphasized on how brands utilize social media strategies to retain consumer relationships through interaction with consumers via community management activities which resembles my role in “Greenovent”-a 360-degree marketing agency where I worked for 3 months as a community management intern. I have elaborated on how social networking sites influence on both brands and consumers, how brands are using it for marketing which helps to reach a large base of consumers, developing relationships, aware about their needs and ultimately stimulating consumers to engage with the brands by satisfying them with products and services. This study also consists a survey, conducted to analyze how customers are influenced through the social media strategy of brands and how relationships are built. The findings and recommendations from the study explains the expectations of customers and how brands can change their way of communication to build a better relationship with consumers. Farid-Uz-Zaman Kaushik B. Business Administration 2021-10-12T08:28:32Z 2021-10-12T08:28:32Z 2020. 2020-09 Internship report ID: 15204068 http://hdl.handle.net/10361/15229 en_US Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 53 Pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
en_US |
| topic |
Greenovent Social Media Social Networking Sites Customer engagement Communication Brands |
| spellingShingle |
Greenovent Social Media Social Networking Sites Customer engagement Communication Brands Kaushik, Farid-Uz-Zaman Role of community management services at Greenovent Ltd.: A study on How brands utilize social media engagement to enhance customer Relationship. |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. |
| author2 |
Zaman, Raisa Tasneem |
| author_facet |
Zaman, Raisa Tasneem Kaushik, Farid-Uz-Zaman |
| format |
Internship report |
| author |
Kaushik, Farid-Uz-Zaman |
| author_sort |
Kaushik, Farid-Uz-Zaman |
| title |
Role of community management services at Greenovent Ltd.: A study on How brands utilize social media engagement to enhance customer Relationship. |
| title_short |
Role of community management services at Greenovent Ltd.: A study on How brands utilize social media engagement to enhance customer Relationship. |
| title_full |
Role of community management services at Greenovent Ltd.: A study on How brands utilize social media engagement to enhance customer Relationship. |
| title_fullStr |
Role of community management services at Greenovent Ltd.: A study on How brands utilize social media engagement to enhance customer Relationship. |
| title_full_unstemmed |
Role of community management services at Greenovent Ltd.: A study on How brands utilize social media engagement to enhance customer Relationship. |
| title_sort |
role of community management services at greenovent ltd.: a study on how brands utilize social media engagement to enhance customer relationship. |
| publisher |
Brac University |
| publishDate |
2021 |
| url |
http://hdl.handle.net/10361/15229 |
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AT kaushikfariduzzaman roleofcommunitymanagementservicesatgreenoventltdastudyonhowbrandsutilizesocialmediaengagementtoenhancecustomerrelationship |
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