Rise of Digital Marketing and Its Impact in Logistics & Supply Chain
This dissertation is submitted in partial fulfillment of the requirements for the degree of Masters in Procurement and Supply Management, 2020.
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| स्वरूप: | Dissertation |
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Brac University
2021
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| ऑनलाइन पहुंच: | http://hdl.handle.net/10361/15140 |
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10361-15140 |
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10361-151402021-10-06T21:01:22Z Rise of Digital Marketing and Its Impact in Logistics & Supply Chain Mitul, Aklima Rahman Ahmed, Faiaz Brac Institute of Governance and Development, Brac University Digital Marketing Logistics & Supply Chain This dissertation is submitted in partial fulfillment of the requirements for the degree of Masters in Procurement and Supply Management, 2020. Cataloged from PDF version of dissertation. Includes bibliographical references (pages 20-21). Digital Marketing is a marketing strategy to advertise the products or services through digital channels. In last few years, the use of Digital Marketing platforms has gained a great attraction to build direct customer relationship and increase the presence of brand in the consumers’ TOM. If we look at the very recent scenario, the use of Digital Marketing has triggered particularly in this pandemic situation. Managing customer relationships is an approach of handling the engagement with existing and future customers of a company. It is a vital part for every business and especially for logistics and SCM companies. This study shows how digital marketing can help to improve the Customer Relationship Management (CRM) and the impacts of it in logistics and SCM businesses growth through the use of digital media platforms. It also presents the impact of Covid-19 pandemic in the future growth of digital marketing. How the digital marketing industry is dealing with the global economic change and how it will be rising in coming years. Aklima Rahman Mitul M. Procurement and Supply Management 2021-10-06T03:17:35Z 2021-10-06T03:17:35Z 2020. 2020-08 Dissertation ID: 18182024 http://hdl.handle.net/10361/15140 en_US Brac University dissertations are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 21 Pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
en_US |
| topic |
Digital Marketing Logistics & Supply Chain |
| spellingShingle |
Digital Marketing Logistics & Supply Chain Mitul, Aklima Rahman Rise of Digital Marketing and Its Impact in Logistics & Supply Chain |
| description |
This dissertation is submitted in partial fulfillment of the requirements for the degree of Masters in Procurement and Supply Management, 2020. |
| author2 |
Ahmed, Faiaz |
| author_facet |
Ahmed, Faiaz Mitul, Aklima Rahman |
| format |
Dissertation |
| author |
Mitul, Aklima Rahman |
| author_sort |
Mitul, Aklima Rahman |
| title |
Rise of Digital Marketing and Its Impact in Logistics & Supply Chain |
| title_short |
Rise of Digital Marketing and Its Impact in Logistics & Supply Chain |
| title_full |
Rise of Digital Marketing and Its Impact in Logistics & Supply Chain |
| title_fullStr |
Rise of Digital Marketing and Its Impact in Logistics & Supply Chain |
| title_full_unstemmed |
Rise of Digital Marketing and Its Impact in Logistics & Supply Chain |
| title_sort |
rise of digital marketing and its impact in logistics & supply chain |
| publisher |
Brac University |
| publishDate |
2021 |
| url |
http://hdl.handle.net/10361/15140 |
| work_keys_str_mv |
AT mitulaklimarahman riseofdigitalmarketinganditsimpactinlogisticssupplychain |
| _version_ |
1814309637158076416 |