The role of digital marketing: A study on online platform based companies in Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2021.
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Brac University
2021
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| Online toegang: | http://hdl.handle.net/10361/15125 |
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10361-151252021-10-04T21:01:28Z The role of digital marketing: A study on online platform based companies in Bangladesh Hasan, Md. Mahmudul Ahmed, Rafiuddin Das, Shilpi Brac Business School, Brac University Digital Marketing E-commerce Daraz Bangladesh Limited Online platform based companies in Bangladesh This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2021. Cataloged from PDF version of internship report. Includes bibliographical references (page 34). E-commerce has ushered in a new era of shopping trends in Bangladesh. This has opened up new trends for customers as well as many business opportunities. In this report, I have tried to bring some information about digital marketing in Bangladesh and a brief description of the company of Daraz Bangladesh Limited. At the beginning of the report in Chapter 1, I gave a brief description of the e-commerce and online shopping trends in Bangladesh. In the second chapter I put the literature review of e-commerce and digital marketing. In the next part of the third chapter, I have added the summary of the company of Daraz Bangladesh Limited. I have added the type of their product, payment method, website summary. In Chapter 4, I described my theoretical framework for my thesis period. In Chapter 5, this report contains the methodology, limitations, and research objectives. Chapter 6 contains the results and explanations of the study. Moreover, recommendations have been added in this chapter. Conclusion. Throughout the Through report, I have tried to find out what kind of service customers expect from e-commerce and what the terms of service are in this sector. It is so important to develop a service-oriented business to satisfy customers to meet their needs and wants. Md. Mahmudul Hasan M. Business Administration 2021-10-04T04:42:32Z 2021-10-04T04:42:32Z 2021. 2021-06-07 Internship report ID: 18264047 http://hdl.handle.net/10361/15125 en_US Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 34 Pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
en_US |
| topic |
Digital Marketing E-commerce Daraz Bangladesh Limited Online platform based companies in Bangladesh |
| spellingShingle |
Digital Marketing E-commerce Daraz Bangladesh Limited Online platform based companies in Bangladesh Hasan, Md. Mahmudul The role of digital marketing: A study on online platform based companies in Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2021. |
| author2 |
Ahmed, Rafiuddin |
| author_facet |
Ahmed, Rafiuddin Hasan, Md. Mahmudul |
| format |
Internship report |
| author |
Hasan, Md. Mahmudul |
| author_sort |
Hasan, Md. Mahmudul |
| title |
The role of digital marketing: A study on online platform based companies in Bangladesh |
| title_short |
The role of digital marketing: A study on online platform based companies in Bangladesh |
| title_full |
The role of digital marketing: A study on online platform based companies in Bangladesh |
| title_fullStr |
The role of digital marketing: A study on online platform based companies in Bangladesh |
| title_full_unstemmed |
The role of digital marketing: A study on online platform based companies in Bangladesh |
| title_sort |
role of digital marketing: a study on online platform based companies in bangladesh |
| publisher |
Brac University |
| publishDate |
2021 |
| url |
http://hdl.handle.net/10361/15125 |
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AT hasanmdmahmudul theroleofdigitalmarketingastudyononlineplatformbasedcompaniesinbangladesh AT hasanmdmahmudul roleofdigitalmarketingastudyononlineplatformbasedcompaniesinbangladesh |
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