Customer satisfaction of Mercantile Bank Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.
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BRAC University
2021
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| Acesso em linha: | http://hdl.handle.net/10361/15080 |
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10361-150802021-09-29T21:01:31Z Customer satisfaction of Mercantile Bank Limited Rodela, Kasphia Mehajabin Shaown, Jubairul Islam Brac Business School, Brac University Customer Satisfaction Financial Inclusion Ways to improve customer satisfaction This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. Cataloged from PDF version of internship report. Includes bibliographical references (page 32). The report was set to identify the level of customer satisfaction among the users of different services of Mercantile Bank Limited. The report is based on primary research of seventy-two samples focused on identifying different customer touch points at banks that determine the overall customer satisfaction of a bank. With increasing competition among different banks and the industry getting more concentrated it is key that MBL focuses on improving the overall customer satisfaction of the bank. With the change in technology and massive dependency on internet and smart phones the focus is to achieve a greater customer satisfaction through sustainable and financial inclusion of everyone. With the development of the economy much of the population is still out the banking umbrella; thus, it is important the financial inclusion be made priority along with customer satisfaction of existing customers. The report identifies few sectors of customer touchpoint at MBL where there is room for improvement. Mostly with online presence and internet banking MBL is limited compared to its competition. Kasphia Mehajabin Rodela B. Business Administration 2021-09-29T09:24:16Z 2021-09-29T09:24:16Z 2021 2021-06 Internship report ID: 16104150 http://hdl.handle.net/10361/15080 en_US Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 32 Pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
en_US |
| topic |
Customer Satisfaction Financial Inclusion Ways to improve customer satisfaction |
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Customer Satisfaction Financial Inclusion Ways to improve customer satisfaction Rodela, Kasphia Mehajabin Customer satisfaction of Mercantile Bank Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. |
| author2 |
Shaown, Jubairul Islam |
| author_facet |
Shaown, Jubairul Islam Rodela, Kasphia Mehajabin |
| format |
Internship report |
| author |
Rodela, Kasphia Mehajabin |
| author_sort |
Rodela, Kasphia Mehajabin |
| title |
Customer satisfaction of Mercantile Bank Limited |
| title_short |
Customer satisfaction of Mercantile Bank Limited |
| title_full |
Customer satisfaction of Mercantile Bank Limited |
| title_fullStr |
Customer satisfaction of Mercantile Bank Limited |
| title_full_unstemmed |
Customer satisfaction of Mercantile Bank Limited |
| title_sort |
customer satisfaction of mercantile bank limited |
| publisher |
BRAC University |
| publishDate |
2021 |
| url |
http://hdl.handle.net/10361/15080 |
| work_keys_str_mv |
AT rodelakasphiamehajabin customersatisfactionofmercantilebanklimited |
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