A comparison of Traditional Vs Digital Marketing approach in the NBFIs of Bangladesh with reference to IPDC Finance Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2020.
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Internship report |
| Lenguaje: | en_US |
| Publicado: |
Brac University
2021
|
| Materias: | |
| Acceso en línea: | http://hdl.handle.net/10361/15060 |
| id |
10361-15060 |
|---|---|
| record_format |
dspace |
| spelling |
10361-150602021-09-27T21:01:24Z A comparison of Traditional Vs Digital Marketing approach in the NBFIs of Bangladesh with reference to IPDC Finance Limited Abedin, Tasnim Ahmed, Md. Shamim Brac Business School, Brac University Traditional Marketing Digital Marketing IPDC Finance Limited This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (pages 19-20). Nothing in this world is free from comparison. In the context of business comparison, the old and new ways of marketing have a lot of things to compare. There must be a sequence or a flow from the old to the new systems, but the old ones cannot be denied as, sometimes, old can be old. On the other hand, the new ones have to be well accepted to compete in the business market. A big challenge to celebrate the advantages minimizing the disadvantages. I tried to portray the comparison between traditional marketing and digital marketing as much as possible using examples of IPDC Finance Limited. In this time of technological advancement, every institution is in a competitive mood to be digitized. IPDC, as the first NBFI of Bangladesh, is not excluded from that competition. On the other hand, the old history of marketing system also cannot be abandoned as it enriched today’s image. Tasnim Abedin M. Business Administration 2021-09-27T05:28:07Z 2021-09-27T05:28:07Z 2020 2020-06 Internship report ID: 17264060 http://hdl.handle.net/10361/15060 en_US Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 20 Pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
en_US |
| topic |
Traditional Marketing Digital Marketing IPDC Finance Limited |
| spellingShingle |
Traditional Marketing Digital Marketing IPDC Finance Limited Abedin, Tasnim A comparison of Traditional Vs Digital Marketing approach in the NBFIs of Bangladesh with reference to IPDC Finance Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2020. |
| author2 |
Ahmed, Md. Shamim |
| author_facet |
Ahmed, Md. Shamim Abedin, Tasnim |
| format |
Internship report |
| author |
Abedin, Tasnim |
| author_sort |
Abedin, Tasnim |
| title |
A comparison of Traditional Vs Digital Marketing approach in the NBFIs of Bangladesh with reference to IPDC Finance Limited |
| title_short |
A comparison of Traditional Vs Digital Marketing approach in the NBFIs of Bangladesh with reference to IPDC Finance Limited |
| title_full |
A comparison of Traditional Vs Digital Marketing approach in the NBFIs of Bangladesh with reference to IPDC Finance Limited |
| title_fullStr |
A comparison of Traditional Vs Digital Marketing approach in the NBFIs of Bangladesh with reference to IPDC Finance Limited |
| title_full_unstemmed |
A comparison of Traditional Vs Digital Marketing approach in the NBFIs of Bangladesh with reference to IPDC Finance Limited |
| title_sort |
comparison of traditional vs digital marketing approach in the nbfis of bangladesh with reference to ipdc finance limited |
| publisher |
Brac University |
| publishDate |
2021 |
| url |
http://hdl.handle.net/10361/15060 |
| work_keys_str_mv |
AT abedintasnim acomparisonoftraditionalvsdigitalmarketingapproachinthenbfisofbangladeshwithreferencetoipdcfinancelimited AT abedintasnim comparisonoftraditionalvsdigitalmarketingapproachinthenbfisofbangladeshwithreferencetoipdcfinancelimited |
| _version_ |
1814308382872436736 |