Go Zayaan’s approach to revolutionizing Bangladesh’s travel industry
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
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Brac University
2021
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| Länkar: | http://hdl.handle.net/10361/15056 |
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10361-150562021-09-26T21:01:23Z Go Zayaan’s approach to revolutionizing Bangladesh’s travel industry Farhan, Khondoker Shahad Shuvo, Shihab Kabir Brac Business School, Brac University OTA GDS IATA ATAB Bangladesh--Description and travel This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (page 39). The travel industry of Bangladesh has been growing in past few years. Growth of the middle class in recent years has certainly played a part in this. However, recently the travel industry has been developing in a new direction thanks to technology becoming available. The availability of technology has made the internet available to a lot of people. Leveraging on this, online travel agencies have started to emerge in recent years. Although the world’s largest OTA Expedia has been operating since 2001, the emergence of OTAs in Bangladesh has been recent phenomenon. Go Zayaan is one such OTA. They have started their journey in 2017 and they are already one of the largest OTA in Bangladesh. They provide a variety of services ranging from air tickets to tour packages. They also launched their new service travel loan for which they partnered with IPDC finance LTD. They are one of the few OTAs who lets their customer book international hotels using Bangladeshi currency. Go Zayaan has quickly grown in to a proper organization from a startup in three years. Go Zayaan has received investment from the OSIRIS group and BRAC. Go Zayaan has partnered with many bank such as Standard Chartered Bank, City Bank, BRAC Bank, UCBL, EBL, Dhaka Bank and LankaBangla Finance to offer exciting discounts to their customers. Go Zayaan has also partnered with Aarong, Grameenphone and many others to launch a wide variety of campaign. This is just one of the ways that Go Zayaan is pursuing to build a stronger brand. Go Zayaan is also utilizing numerus tools at its disposal to further differentiate itself from the masses. Go Zayaan with its strong brand image and tools soon revolutionize the travel industry by making OTAs the new norm of the travel industry. Khondoker Shahad Farhan B. Business Administration 2021-09-26T13:02:46Z 2021-09-26T13:02:46Z 2020 2020-03 Internship report ID 16104148 http://hdl.handle.net/10361/15056 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 39 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
OTA GDS IATA ATAB Bangladesh--Description and travel |
| spellingShingle |
OTA GDS IATA ATAB Bangladesh--Description and travel Farhan, Khondoker Shahad Go Zayaan’s approach to revolutionizing Bangladesh’s travel industry |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. |
| author2 |
Shuvo, Shihab Kabir |
| author_facet |
Shuvo, Shihab Kabir Farhan, Khondoker Shahad |
| format |
Internship report |
| author |
Farhan, Khondoker Shahad |
| author_sort |
Farhan, Khondoker Shahad |
| title |
Go Zayaan’s approach to revolutionizing Bangladesh’s travel industry |
| title_short |
Go Zayaan’s approach to revolutionizing Bangladesh’s travel industry |
| title_full |
Go Zayaan’s approach to revolutionizing Bangladesh’s travel industry |
| title_fullStr |
Go Zayaan’s approach to revolutionizing Bangladesh’s travel industry |
| title_full_unstemmed |
Go Zayaan’s approach to revolutionizing Bangladesh’s travel industry |
| title_sort |
go zayaan’s approach to revolutionizing bangladesh’s travel industry |
| publisher |
Brac University |
| publishDate |
2021 |
| url |
http://hdl.handle.net/10361/15056 |
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AT farhankhondokershahad gozayaansapproachtorevolutionizingbangladeshstravelindustry |
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1814309498370654208 |