Customers-purchase decision: a study on Aamra Networks Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.
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| Formato: | Internship report |
| Lenguaje: | English |
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Brac University
2021
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| Acceso en línea: | http://hdl.handle.net/10361/14951 |
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10361-14951 |
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10361-149512021-08-08T21:01:23Z Customers-purchase decision: a study on Aamra Networks Limited Sarker, Brototi Hossain, Saif Brac Business School, Brac University Aamra Networks Limited Customer purchase decision Consumer satisfaction Consumers' preferences Marketing research This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. Cataloged from PDF version of internship report. Includes bibliographical references (pages 37-38) Aamra Networks Limited is one of the leading companies providing internet and related products to the people who depend on IT products for their personal lives and business activities. To know about the company and “customers purchase decision”, this report has primarily focused on three objectives, which are “Product Attractiveness” of the company, “Customer Satisfaction Level” and “Areas of Improvement”. In order to fulfill the objectives a “survey” was conducted with 83 respondents who are customers of the company and for each of the objectives different set of questions were asked to the participants. The survey included likert scale questions and an open-ended question to know the level of agreement of the customers for different statements and get their feedbacks. According to the findings, different customers have different opinions about the company and multiple suggestions were also given according to their requirements. After analyzing the responses, recommendations are provided in the last part of the report. Brototi Sarker B. Business Administration 2021-08-08T11:22:20Z 2021-08-08T11:22:20Z 2021 2021-03 Internship report ID 14304021 http://hdl.handle.net/10361/14951 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 43 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Aamra Networks Limited Customer purchase decision Consumer satisfaction Consumers' preferences Marketing research |
| spellingShingle |
Aamra Networks Limited Customer purchase decision Consumer satisfaction Consumers' preferences Marketing research Sarker, Brototi Customers-purchase decision: a study on Aamra Networks Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. |
| author2 |
Hossain, Saif |
| author_facet |
Hossain, Saif Sarker, Brototi |
| format |
Internship report |
| author |
Sarker, Brototi |
| author_sort |
Sarker, Brototi |
| title |
Customers-purchase decision: a study on Aamra Networks Limited |
| title_short |
Customers-purchase decision: a study on Aamra Networks Limited |
| title_full |
Customers-purchase decision: a study on Aamra Networks Limited |
| title_fullStr |
Customers-purchase decision: a study on Aamra Networks Limited |
| title_full_unstemmed |
Customers-purchase decision: a study on Aamra Networks Limited |
| title_sort |
customers-purchase decision: a study on aamra networks limited |
| publisher |
Brac University |
| publishDate |
2021 |
| url |
http://hdl.handle.net/10361/14951 |
| work_keys_str_mv |
AT sarkerbrototi customerspurchasedecisionastudyonaamranetworkslimited |
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1814308550274449408 |