Implementation of tactical strategy to change consumer perception of Fresh Milk Powder
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
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| Idioma: | English |
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Brac University
2021
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| Acceso en liña: | http://hdl.handle.net/10361/14866 |
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10361-148662021-07-29T21:01:24Z Implementation of tactical strategy to change consumer perception of Fresh Milk Powder Auvik, Shadman Chowdhury, Suman Paul Brac Business School, Brac University Fresh Milk Powder Tactical strategy Meghna Group Consumer perception Consumer satisfaction. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (page 29) Meghna Group of Industry is a consumer focused company and has a set of new standard since its emergence. The brand name Fresh, under which most of the MGIs products are available in the market, promises to the consumer purity, quality, trust & freshness at all times. The secret to the success and vast expansion of MGI has been diversification and the group has entered a broad array of different markets and industries including Fast Moving Consumer Goods (FMCG), building materials, pulp and paper, LPG, feed, fiber, power plants, shipping, seed crushing, chemical, ship building, dockyard, securities, insurance, media and aviation. The product range of MGI today is truly impressive and the conglomerate markets most of its products under the recognisable brand names of "Fresh", "No.1", "Actifit", "Pure" and "Meghnacem Deluxe". The result of this level of reach and diversification has been that within Bangladesh one in every two households uses MGI products and internationally MGI has a substantial presence in the Middle East, Southeast Asia, Europe, South Africa, North and South America. The founder of Meghna Group of Industries, Mr. Mostafa Kamal started his voyage with a quest for doing something for the country and the people, he is currently involved with a variety of different sectors. Corporate Social Responsibility is thus the ultimate form of corporate contribution integrated into the business model of MGI. MGI is equally concerned with the welfare of its employees. Shadman Auvik B. Business Administration 2021-07-29T16:55:30Z 2021-07-29T16:55:30Z 2020 2020-04 Internship report ID 16304151 http://hdl.handle.net/10361/14866 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 29 pages application/pdf Brac University |
| institution |
Brac University |
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Institutional Repository |
| language |
English |
| topic |
Fresh Milk Powder Tactical strategy Meghna Group Consumer perception Consumer satisfaction. |
| spellingShingle |
Fresh Milk Powder Tactical strategy Meghna Group Consumer perception Consumer satisfaction. Auvik, Shadman Implementation of tactical strategy to change consumer perception of Fresh Milk Powder |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. |
| author2 |
Chowdhury, Suman Paul |
| author_facet |
Chowdhury, Suman Paul Auvik, Shadman |
| format |
Internship report |
| author |
Auvik, Shadman |
| author_sort |
Auvik, Shadman |
| title |
Implementation of tactical strategy to change consumer perception of Fresh Milk Powder |
| title_short |
Implementation of tactical strategy to change consumer perception of Fresh Milk Powder |
| title_full |
Implementation of tactical strategy to change consumer perception of Fresh Milk Powder |
| title_fullStr |
Implementation of tactical strategy to change consumer perception of Fresh Milk Powder |
| title_full_unstemmed |
Implementation of tactical strategy to change consumer perception of Fresh Milk Powder |
| title_sort |
implementation of tactical strategy to change consumer perception of fresh milk powder |
| publisher |
Brac University |
| publishDate |
2021 |
| url |
http://hdl.handle.net/10361/14866 |
| work_keys_str_mv |
AT auvikshadman implementationoftacticalstrategytochangeconsumerperceptionoffreshmilkpowder |
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1814309861976965120 |