BTL marketing and its impact on brands a case study on Analyzen Bangladesh Ltd
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
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Brac University
2021
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| Mynediad Ar-lein: | http://hdl.handle.net/10361/14865 |
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10361-148652021-07-29T21:01:26Z BTL marketing and its impact on brands a case study on Analyzen Bangladesh Ltd Rongon, Iffat Ara Mamoon, Mahreen Brac Business School, Brac University Analyzen Bangladesh Limited BTL marketing Digital marketing Internet marketing. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (page 47) The report is compiled based on my 3 months practical experience of working with a digital marketing agency. It’s a compilation of my observation on working with an agency team. The report has established focus on how an agency operate, team coordination of Analyzen and covers a significant portion of the study on BTL marketing. The objective of this report is providing a hindsight on my learning experience in a corporate work space. and prove my ground on the impact of BTL marketing activities. This report comprises in three main sections. First chapter consists of organizational overview, operational nature of an agency and major campaign activities conducted by Analyzen. Second chapter consists of internship experience, my job profile and learning experience. In the third chapter, Impact of BTL marketing is analyzed with two case studies on two big brands Clear Men and Surf Excel. The case studies are presented in the third chapter of my analysis to prove my ground on effective digital promotion and creating brand awareness. Moreover, to properly determine the level of advancement in BTL I have shortly described about Facebook Ads manager and role of data analytics in the modern marketing age. Alongside the discussion of BTL marketing the report provides short hindsight on 360-degree marketing communication. Iffat Ara Rongon B. Business Administration 2021-07-29T16:47:51Z 2021-07-29T16:47:51Z 2020 2020-01 Internship report ID 16104190 http://hdl.handle.net/10361/14865 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 47 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Analyzen Bangladesh Limited BTL marketing Digital marketing Internet marketing. |
| spellingShingle |
Analyzen Bangladesh Limited BTL marketing Digital marketing Internet marketing. Rongon, Iffat Ara BTL marketing and its impact on brands a case study on Analyzen Bangladesh Ltd |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. |
| author2 |
Mamoon, Mahreen |
| author_facet |
Mamoon, Mahreen Rongon, Iffat Ara |
| format |
Internship report |
| author |
Rongon, Iffat Ara |
| author_sort |
Rongon, Iffat Ara |
| title |
BTL marketing and its impact on brands a case study on Analyzen Bangladesh Ltd |
| title_short |
BTL marketing and its impact on brands a case study on Analyzen Bangladesh Ltd |
| title_full |
BTL marketing and its impact on brands a case study on Analyzen Bangladesh Ltd |
| title_fullStr |
BTL marketing and its impact on brands a case study on Analyzen Bangladesh Ltd |
| title_full_unstemmed |
BTL marketing and its impact on brands a case study on Analyzen Bangladesh Ltd |
| title_sort |
btl marketing and its impact on brands a case study on analyzen bangladesh ltd |
| publisher |
Brac University |
| publishDate |
2021 |
| url |
http://hdl.handle.net/10361/14865 |
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AT rongoniffatara btlmarketinganditsimpactonbrandsacasestudyonanalyzenbangladeshltd |
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1814308687157657600 |