Importance of content marketing for mobile financial service providers

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.

Библиографические подробности
Главный автор: Awal, Aneeqa Mehnaz
Другие авторы: Ahmed, Riyashad
Формат: Internship report
Язык:English
Опубликовано: Brac University 2021
Предметы:
Online-ссылка:http://hdl.handle.net/10361/14854
id 10361-14854
record_format dspace
spelling 10361-148542021-07-28T21:01:24Z Importance of content marketing for mobile financial service providers Awal, Aneeqa Mehnaz Ahmed, Riyashad Brac Business School, Brac University bKash, Mobile financial service Content marketing Banks and banking, Mobile Financial services industry--Social aspects Internet marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. Cataloged from PDF version of internship report. Includes bibliographical references (page 36) In this report, I talked about my internship experience at bKash Limited, and my contributions to the company. On top of learning a lot in the field of marketing, this internship program has also allowed me to professionally develop myself and put theory into practice. I have also mentioned the company bKash, their history and overview, along with an analysis of the overall industry. To conclude, this report also contains a study on what content marketing is and why an MFS provider should incorporate it into their marketing strategy. Aneeqa Mehnaz Awal B. Business Administration 2021-07-28T16:00:59Z 2021-07-28T16:00:59Z 2021 2021-01 Internship report ID 16204046 http://hdl.handle.net/10361/14854 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 36 pages application/pdf Brac University
institution Brac University
collection Institutional Repository
language English
topic bKash,
Mobile financial service
Content marketing
Banks and banking, Mobile
Financial services industry--Social aspects
Internet marketing
spellingShingle bKash,
Mobile financial service
Content marketing
Banks and banking, Mobile
Financial services industry--Social aspects
Internet marketing
Awal, Aneeqa Mehnaz
Importance of content marketing for mobile financial service providers
description This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.
author2 Ahmed, Riyashad
author_facet Ahmed, Riyashad
Awal, Aneeqa Mehnaz
format Internship report
author Awal, Aneeqa Mehnaz
author_sort Awal, Aneeqa Mehnaz
title Importance of content marketing for mobile financial service providers
title_short Importance of content marketing for mobile financial service providers
title_full Importance of content marketing for mobile financial service providers
title_fullStr Importance of content marketing for mobile financial service providers
title_full_unstemmed Importance of content marketing for mobile financial service providers
title_sort importance of content marketing for mobile financial service providers
publisher Brac University
publishDate 2021
url http://hdl.handle.net/10361/14854
work_keys_str_mv AT awalaneeqamehnaz importanceofcontentmarketingformobilefinancialserviceproviders
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