Igloo: changes of consumer behavior and alternative strategies to sustain in the current pandemic
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
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| Jezik: | English |
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Brac University
2021
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| Online pristup: | http://hdl.handle.net/10361/14852 |
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10361-14852 |
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10361-148522021-07-28T21:01:23Z Igloo: changes of consumer behavior and alternative strategies to sustain in the current pandemic Muhammad, Faraan Ahmed, Riyashad Brac Business School, Brac University Igloo Pandemic COVID- 19 Consumer behavior This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (pages 43-44) The report is mainly focuses on the changes of consumer perception towards ice cream after the strike of COVID- 19. The current pandemic hit all sort of economic and business activities. The ice cream industry is not free from it. Igloo, the number one ice cream selling company in the country is also hit by the effect of COVID- 19. The sales have declined due the shift of consumer demand and some other factors. As a market leader their target is to hold the market share and sustain in the market without compromising with the quality and standard of the products. Igloo has developed their alternative strategies to retain their customers and cover the unpredictable losses of this year. The report is also focuses on how Igloo has incorporated necessary factors to develop the policy. As customer satisfaction is the key factor of retaining customers, Igloo has tried their best to understand the demand and desire of consumers to develop and implement their strategies. Faraan Muhammad B. Business Administration 2021-07-28T14:08:12Z 2021-07-28T14:08:12Z 2020 2020-09 Internship report ID 16104160 http://hdl.handle.net/10361/14852 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 48 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Igloo Pandemic COVID- 19 Consumer behavior |
| spellingShingle |
Igloo Pandemic COVID- 19 Consumer behavior Muhammad, Faraan Igloo: changes of consumer behavior and alternative strategies to sustain in the current pandemic |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. |
| author2 |
Ahmed, Riyashad |
| author_facet |
Ahmed, Riyashad Muhammad, Faraan |
| format |
Internship report |
| author |
Muhammad, Faraan |
| author_sort |
Muhammad, Faraan |
| title |
Igloo: changes of consumer behavior and alternative strategies to sustain in the current pandemic |
| title_short |
Igloo: changes of consumer behavior and alternative strategies to sustain in the current pandemic |
| title_full |
Igloo: changes of consumer behavior and alternative strategies to sustain in the current pandemic |
| title_fullStr |
Igloo: changes of consumer behavior and alternative strategies to sustain in the current pandemic |
| title_full_unstemmed |
Igloo: changes of consumer behavior and alternative strategies to sustain in the current pandemic |
| title_sort |
igloo: changes of consumer behavior and alternative strategies to sustain in the current pandemic |
| publisher |
Brac University |
| publishDate |
2021 |
| url |
http://hdl.handle.net/10361/14852 |
| work_keys_str_mv |
AT muhammadfaraan igloochangesofconsumerbehaviorandalternativestrategiestosustaininthecurrentpandemic |
| _version_ |
1814308468304117760 |