Displaying Ad with Optimal Real-Time Bidding

This project report is submitted in partial fulfilment of the requirements for the degree of Master of Engineering in Computer Science and Engineering, 2020.

Xehetasun bibliografikoak
Egile nagusia:	Uddin, A F M Ahsan
Beste egile batzuk:	Chakrabarty, Amitabha
Formatua:	Thesis
Hizkuntza:	en_US
Argitaratua:	Brac University 2021
Gaiak:	Real-Time Bidding Demand-Side Platform Supply-Side Platforms Ad Exchange Optimizing Bid Displaying Ad
Sarrera elektronikoa:	http://hdl.handle.net/10361/14847

id	10361-14847
record_format	dspace
spelling	10361-148472022-01-26T07:38:47Z Displaying Ad with Optimal Real-Time Bidding Uddin, A F M Ahsan Chakrabarty, Amitabha Department of Computer Science and Engineering, Brac University Real-Time Bidding Demand-Side Platform Supply-Side Platforms Ad Exchange Optimizing Bid Displaying Ad This project report is submitted in partial fulfilment of the requirements for the degree of Master of Engineering in Computer Science and Engineering, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (pages 36-38). Real-time bidding is a new paradigm for displaying an ad. Through our research work, we have tried to find a bid optimization solution for displaying an ad in RTB. Advertisers are able to bid per impression through RTB to display their ads in publisher sites. The internal mechanism is quite complex and it correlates different parameters like user data, demographic location, culture and so on to determine the winning bid. In addition, it must be mentioned that this is different from the sponsored search auction where the bid price is related to keywords. Considering the budget, the objective of the predefined campaign and miscellaneous information collection in run time and from history is the key challenge for DSP. In our project, optimizing the bid in a programmatic manner is the desired problem. We have tried to develop a simple optimization bidding function which will be used to calculate in real-time within certain limitations. Finding non-linearity was the sole purpose of our work and it simply proves that CTR and CVR rate have that relationship with each and every estimated impression with different level of features. All the earlier works are basically focused on budget capping or reducing campaign period or prioritizing key features which are all falling in bidding with linearity. Bidding optimally which is our mathematical derivation indicates that conventional bidding strategy should be changed from high-value low set of impression to low value set of a huge impression because firstly it is much more cost-effective and secondly and definitely increases the winning rate. Moreover, effectiveness and outperformance of our optimization framework and optimal bidding strategy have been shown by offline and online evaluation using a real dataset and production RTB system. A F M Ahsan Uddin M. Computer Science and Engineering 2021-07-28T05:00:09Z 2021-07-28T05:00:09Z 2020 2020-12 Thesis ID: 19166018 http://hdl.handle.net/10361/14847 en_US Brac University project reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 38 Pages application/pdf Brac University
institution	Brac University
collection	Institutional Repository
language	en_US
topic	Real-Time Bidding Demand-Side Platform Supply-Side Platforms Ad Exchange Optimizing Bid Displaying Ad
spellingShingle	Real-Time Bidding Demand-Side Platform Supply-Side Platforms Ad Exchange Optimizing Bid Displaying Ad Uddin, A F M Ahsan Displaying Ad with Optimal Real-Time Bidding
description	This project report is submitted in partial fulfilment of the requirements for the degree of Master of Engineering in Computer Science and Engineering, 2020.
author2	Chakrabarty, Amitabha
author_facet	Chakrabarty, Amitabha Uddin, A F M Ahsan
format	Thesis
author	Uddin, A F M Ahsan
author_sort	Uddin, A F M Ahsan
title	Displaying Ad with Optimal Real-Time Bidding
title_short	Displaying Ad with Optimal Real-Time Bidding
title_full	Displaying Ad with Optimal Real-Time Bidding
title_fullStr	Displaying Ad with Optimal Real-Time Bidding
title_full_unstemmed	Displaying Ad with Optimal Real-Time Bidding
title_sort	displaying ad with optimal real-time bidding
publisher	Brac University
publishDate	2021
url	http://hdl.handle.net/10361/14847
work_keys_str_mv	AT uddinafmahsan displayingadwithoptimalrealtimebidding
_version_	1814309048028233728

Displaying Ad with Optimal Real-Time Bidding

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