Re-branding of a corporate brand: A case on Meghna Group of Industries

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.

ग्रंथसूची विवरण
मुख्य लेखक:	Hossain, Md. Mazid
अन्य लेखक:	Zaman, Raisa Tasneem
स्वरूप:	Internship report
भाषा:	en_US
प्रकाशित:	Brac University 2021
विषय:	Re-branding Corporate brand Meghna Group of Industries MGI
ऑनलाइन पहुंच:	http://hdl.handle.net/10361/14835

समान संसाधन

Recruitment and selection practices of Meghna Group of Industries (MGI) Ltd.
द्वारा: Afsari, Sakib
प्रकाशित: (2016)

Marketing and Brand Communication of SEBL | DX Group
द्वारा: Bin Azad, Kazi Zonaid
प्रकाशित: (2023)

Re-branding strategy of IPDC Finance Limited and how it’s helping the company to become sustainable
द्वारा: Yasmin, Mahfuja
प्रकाशित: (2018)

The impact of re-branding on the financial aspects of IPDC Finance limited
द्वारा: Sakib Ur Rahman, Mohammad
प्रकाशित: (2022)

Corporate branding : concept and cases\
प्रकाशित: (2005)

Recruitment and selection processes of Meghna Group of Industries Ltd.
द्वारा: Hassan, Md. Rayed
प्रकाशित: (2019)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
द्वारा: Tasnim, Sarah
प्रकाशित: (2020)

Brand awareness and brand perception of ‘Mr. Cookie’
द्वारा: Pranto, Mehbub Hossain
प्रकाशित: (2019)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
द्वारा: Neehal, Saber Hossain
प्रकाशित: (2024)

Global brand power : leveraging branding for long-term growth /
द्वारा: Kahn, Barbara E.
प्रकाशित: (2013)

Brand perception of corporate credit clients of Standard Chartered Bank
द्वारा: Aziz, Shaika
प्रकाशित: (2014)

Branding across borders : a guide to global brand marketing /
द्वारा: Gregory, James R.
प्रकाशित: (2002)

An effective approach to launching a brand in Bangladesh
द्वारा: Quader, Fahim
प्रकाशित: (2020)

Employer branding of Robi Axiata Limited
द्वारा: Fayem, Naimul Hasan
प्रकाशित: (2014)

Employer branding of Daraz Bangladesh Ltd.
द्वारा: Chowdhury, Sreejon
प्रकाशित: (2021)

Advertising & branding principles practiced by EBL: a case study of EBL priority banking
द्वारा: Sikder, Shahdat Hossain
प्रकाशित: (2017)

Brands and firebrands : insights from experts /
प्रकाशित: (2003)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
द्वारा: Ashraf, Zayed
प्रकाशित: (2024)

Brand activation in below the line marketing
द्वारा: Sutirtha, Shafiqul Islam
प्रकाशित: (2013)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
द्वारा: Bhuiyan, Rafiur Rahman
प्रकाशित: (2019)

Branding practices conducted by Youngbangla
द्वारा: Gomes, Randy Godfrey
प्रकाशित: (2017)

Strategic brand management : building, measuring, and managing brand equity /
द्वारा: Keller, Kevin Lane, 1956-
प्रकाशित: (2003)

Role of HR department in Meghna group of industries
द्वारा: Shaon, Ibnun Taihan
प्रकाशित: (2020)

Consumer’s brand switching tendency inside telecommunication industry
द्वारा: Adila, Fariha Noor
प्रकाशित: (2024)

Impact of digital marketing on brand awareness
द्वारा: Mahmud, Frahim
प्रकाशित: (2017)

The relation between brand awareness and repeat purchase
द्वारा: Zaman, Anis Uz
प्रकाशित: (2024)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
प्रकाशित: (2005)

A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.
द्वारा: Saswatee, Reevu
प्रकाशित: (2024)

Services marketing and branding strategies of Englishplz Limited
द्वारा: Morshed, Zarif
प्रकाशित: (2024)

Branding and communication mix of Transcom Beverages Ltd
द्वारा: Arefin, Sajid
प्रकाशित: (2024)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
द्वारा: Rakibuzzaman, Md.
प्रकाशित: (2019)

A deep dive into the branding strategies of Daraz Bangladesh Limited
द्वारा: Zaman, A K M Naeem
प्रकाशित: (2019)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
द्वारा: Rakibuzzaman, Md.
प्रकाशित: (2019)

Study on measuring brand awareness of OPPO Bangladesh
द्वारा: Musavee, Tehsin
प्रकाशित: (2018)

Strategic brand management : creating and sustaining brand equity long term /
द्वारा: Kapferer, Jean-Noël
प्रकाशित: (1997)

Marketing practice of the brand “Savlon”
द्वारा: Aric, MD. Samiul Hasan
प्रकाशित: (2023)

How branding is changing the landscape of IPDC Finance Limited
द्वारा: Rodrigues, Melissa Maria
प्रकाशित: (2022)

Impact of digital marketing on brand awareness
द्वारा: Haq, Navid Alvi
प्रकाशित: (2024)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
द्वारा: Fahad, Shafayet Ullah
प्रकाशित: (2024)

Employee branding and employee engagement at Daraz Bangladesh Ltd
द्वारा: Islam Mahim, Nurun Nahar
प्रकाशित: (2023)