Re-branding of a corporate brand: A case on Meghna Group of Industries

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Hossain, Md. Mazid
Rannpháirtithe:	Zaman, Raisa Tasneem
Formáid:	Internship report
Teanga:	en_US
Foilsithe / Cruthaithe:	Brac University 2021
Ábhair:	Re-branding Corporate brand Meghna Group of Industries MGI
Rochtain ar líne:	http://hdl.handle.net/10361/14835

Míreanna comhchosúla

Recruitment and selection practices of Meghna Group of Industries (MGI) Ltd.
de réir: Afsari, Sakib
Foilsithe / Cruthaithe: (2016)

Marketing and Brand Communication of SEBL | DX Group
de réir: Bin Azad, Kazi Zonaid
Foilsithe / Cruthaithe: (2023)

Re-branding strategy of IPDC Finance Limited and how it’s helping the company to become sustainable
de réir: Yasmin, Mahfuja
Foilsithe / Cruthaithe: (2018)

The impact of re-branding on the financial aspects of IPDC Finance limited
de réir: Sakib Ur Rahman, Mohammad
Foilsithe / Cruthaithe: (2022)

Corporate branding : concept and cases\
Foilsithe / Cruthaithe: (2005)

Recruitment and selection processes of Meghna Group of Industries Ltd.
de réir: Hassan, Md. Rayed
Foilsithe / Cruthaithe: (2019)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
de réir: Tasnim, Sarah
Foilsithe / Cruthaithe: (2020)

Brand awareness and brand perception of ‘Mr. Cookie’
de réir: Pranto, Mehbub Hossain
Foilsithe / Cruthaithe: (2019)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
de réir: Neehal, Saber Hossain
Foilsithe / Cruthaithe: (2024)

Global brand power : leveraging branding for long-term growth /
de réir: Kahn, Barbara E.
Foilsithe / Cruthaithe: (2013)

Brand perception of corporate credit clients of Standard Chartered Bank
de réir: Aziz, Shaika
Foilsithe / Cruthaithe: (2014)

Branding across borders : a guide to global brand marketing /
de réir: Gregory, James R.
Foilsithe / Cruthaithe: (2002)

An effective approach to launching a brand in Bangladesh
de réir: Quader, Fahim
Foilsithe / Cruthaithe: (2020)

Employer branding of Robi Axiata Limited
de réir: Fayem, Naimul Hasan
Foilsithe / Cruthaithe: (2014)

Employer branding of Daraz Bangladesh Ltd.
de réir: Chowdhury, Sreejon
Foilsithe / Cruthaithe: (2021)

Advertising & branding principles practiced by EBL: a case study of EBL priority banking
de réir: Sikder, Shahdat Hossain
Foilsithe / Cruthaithe: (2017)

Brands and firebrands : insights from experts /
Foilsithe / Cruthaithe: (2003)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
de réir: Ashraf, Zayed
Foilsithe / Cruthaithe: (2024)

Brand activation in below the line marketing
de réir: Sutirtha, Shafiqul Islam
Foilsithe / Cruthaithe: (2013)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
de réir: Bhuiyan, Rafiur Rahman
Foilsithe / Cruthaithe: (2019)

Branding practices conducted by Youngbangla
de réir: Gomes, Randy Godfrey
Foilsithe / Cruthaithe: (2017)

Strategic brand management : building, measuring, and managing brand equity /
de réir: Keller, Kevin Lane, 1956-
Foilsithe / Cruthaithe: (2003)

Role of HR department in Meghna group of industries
de réir: Shaon, Ibnun Taihan
Foilsithe / Cruthaithe: (2020)

Consumer’s brand switching tendency inside telecommunication industry
de réir: Adila, Fariha Noor
Foilsithe / Cruthaithe: (2024)

Impact of digital marketing on brand awareness
de réir: Mahmud, Frahim
Foilsithe / Cruthaithe: (2017)

The relation between brand awareness and repeat purchase
de réir: Zaman, Anis Uz
Foilsithe / Cruthaithe: (2024)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Foilsithe / Cruthaithe: (2005)

A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.
de réir: Saswatee, Reevu
Foilsithe / Cruthaithe: (2024)

Services marketing and branding strategies of Englishplz Limited
de réir: Morshed, Zarif
Foilsithe / Cruthaithe: (2024)

Branding and communication mix of Transcom Beverages Ltd
de réir: Arefin, Sajid
Foilsithe / Cruthaithe: (2024)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
de réir: Rakibuzzaman, Md.
Foilsithe / Cruthaithe: (2019)

A deep dive into the branding strategies of Daraz Bangladesh Limited
de réir: Zaman, A K M Naeem
Foilsithe / Cruthaithe: (2019)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
de réir: Rakibuzzaman, Md.
Foilsithe / Cruthaithe: (2019)

Study on measuring brand awareness of OPPO Bangladesh
de réir: Musavee, Tehsin
Foilsithe / Cruthaithe: (2018)

Strategic brand management : creating and sustaining brand equity long term /
de réir: Kapferer, Jean-Noël
Foilsithe / Cruthaithe: (1997)

Marketing practice of the brand “Savlon”
de réir: Aric, MD. Samiul Hasan
Foilsithe / Cruthaithe: (2023)

How branding is changing the landscape of IPDC Finance Limited
de réir: Rodrigues, Melissa Maria
Foilsithe / Cruthaithe: (2022)

Impact of digital marketing on brand awareness
de réir: Haq, Navid Alvi
Foilsithe / Cruthaithe: (2024)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
de réir: Fahad, Shafayet Ullah
Foilsithe / Cruthaithe: (2024)

Employee branding and employee engagement at Daraz Bangladesh Ltd
de réir: Islam Mahim, Nurun Nahar
Foilsithe / Cruthaithe: (2023)