Re-branding of a corporate brand: A case on Meghna Group of Industries

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Hossain, Md. Mazid
Άλλοι συγγραφείς:	Zaman, Raisa Tasneem
Μορφή:	Internship report
Γλώσσα:	en_US
Έκδοση:	Brac University 2021
Θέματα:	Re-branding Corporate brand Meghna Group of Industries MGI
Διαθέσιμο Online:	http://hdl.handle.net/10361/14835

Παρόμοια τεκμήρια

Recruitment and selection practices of Meghna Group of Industries (MGI) Ltd.
ανά: Afsari, Sakib
Έκδοση: (2016)

Marketing and Brand Communication of SEBL | DX Group
ανά: Bin Azad, Kazi Zonaid
Έκδοση: (2023)

Re-branding strategy of IPDC Finance Limited and how it’s helping the company to become sustainable
ανά: Yasmin, Mahfuja
Έκδοση: (2018)

The impact of re-branding on the financial aspects of IPDC Finance limited
ανά: Sakib Ur Rahman, Mohammad
Έκδοση: (2022)

Corporate branding : concept and cases\
Έκδοση: (2005)

Recruitment and selection processes of Meghna Group of Industries Ltd.
ανά: Hassan, Md. Rayed
Έκδοση: (2019)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
ανά: Tasnim, Sarah
Έκδοση: (2020)

Brand awareness and brand perception of ‘Mr. Cookie’
ανά: Pranto, Mehbub Hossain
Έκδοση: (2019)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
ανά: Neehal, Saber Hossain
Έκδοση: (2024)

Global brand power : leveraging branding for long-term growth /
ανά: Kahn, Barbara E.
Έκδοση: (2013)

Brand perception of corporate credit clients of Standard Chartered Bank
ανά: Aziz, Shaika
Έκδοση: (2014)

Branding across borders : a guide to global brand marketing /
ανά: Gregory, James R.
Έκδοση: (2002)

An effective approach to launching a brand in Bangladesh
ανά: Quader, Fahim
Έκδοση: (2020)

Employer branding of Robi Axiata Limited
ανά: Fayem, Naimul Hasan
Έκδοση: (2014)

Employer branding of Daraz Bangladesh Ltd.
ανά: Chowdhury, Sreejon
Έκδοση: (2021)

Advertising & branding principles practiced by EBL: a case study of EBL priority banking
ανά: Sikder, Shahdat Hossain
Έκδοση: (2017)

Brands and firebrands : insights from experts /
Έκδοση: (2003)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
ανά: Ashraf, Zayed
Έκδοση: (2024)

Brand activation in below the line marketing
ανά: Sutirtha, Shafiqul Islam
Έκδοση: (2013)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
ανά: Bhuiyan, Rafiur Rahman
Έκδοση: (2019)

Branding practices conducted by Youngbangla
ανά: Gomes, Randy Godfrey
Έκδοση: (2017)

Strategic brand management : building, measuring, and managing brand equity /
ανά: Keller, Kevin Lane, 1956-
Έκδοση: (2003)

Role of HR department in Meghna group of industries
ανά: Shaon, Ibnun Taihan
Έκδοση: (2020)

Consumer’s brand switching tendency inside telecommunication industry
ανά: Adila, Fariha Noor
Έκδοση: (2024)

Impact of digital marketing on brand awareness
ανά: Mahmud, Frahim
Έκδοση: (2017)

The relation between brand awareness and repeat purchase
ανά: Zaman, Anis Uz
Έκδοση: (2024)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Έκδοση: (2005)

A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.
ανά: Saswatee, Reevu
Έκδοση: (2024)

Services marketing and branding strategies of Englishplz Limited
ανά: Morshed, Zarif
Έκδοση: (2024)

Branding and communication mix of Transcom Beverages Ltd
ανά: Arefin, Sajid
Έκδοση: (2024)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
ανά: Rakibuzzaman, Md.
Έκδοση: (2019)

A deep dive into the branding strategies of Daraz Bangladesh Limited
ανά: Zaman, A K M Naeem
Έκδοση: (2019)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
ανά: Rakibuzzaman, Md.
Έκδοση: (2019)

Study on measuring brand awareness of OPPO Bangladesh
ανά: Musavee, Tehsin
Έκδοση: (2018)

Strategic brand management : creating and sustaining brand equity long term /
ανά: Kapferer, Jean-Noël
Έκδοση: (1997)

Marketing practice of the brand “Savlon”
ανά: Aric, MD. Samiul Hasan
Έκδοση: (2023)

How branding is changing the landscape of IPDC Finance Limited
ανά: Rodrigues, Melissa Maria
Έκδοση: (2022)

Impact of digital marketing on brand awareness
ανά: Haq, Navid Alvi
Έκδοση: (2024)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
ανά: Fahad, Shafayet Ullah
Έκδοση: (2024)

Employee branding and employee engagement at Daraz Bangladesh Ltd
ανά: Islam Mahim, Nurun Nahar
Έκδοση: (2023)