Re-branding of a corporate brand: A case on Meghna Group of Industries

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Hossain, Md. Mazid
مؤلفون آخرون:	Zaman, Raisa Tasneem
التنسيق:	Internship report
اللغة:	en_US
منشور في:	Brac University 2021
الموضوعات:	Re-branding Corporate brand Meghna Group of Industries MGI
الوصول للمادة أونلاين:	http://hdl.handle.net/10361/14835

مواد مشابهة

Recruitment and selection practices of Meghna Group of Industries (MGI) Ltd.
بواسطة: Afsari, Sakib
منشور في: (2016)

Marketing and Brand Communication of SEBL | DX Group
بواسطة: Bin Azad, Kazi Zonaid
منشور في: (2023)

Re-branding strategy of IPDC Finance Limited and how it’s helping the company to become sustainable
بواسطة: Yasmin, Mahfuja
منشور في: (2018)

The impact of re-branding on the financial aspects of IPDC Finance limited
بواسطة: Sakib Ur Rahman, Mohammad
منشور في: (2022)

Corporate branding : concept and cases\
منشور في: (2005)

Recruitment and selection processes of Meghna Group of Industries Ltd.
بواسطة: Hassan, Md. Rayed
منشور في: (2019)

Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
بواسطة: Tasnim, Sarah
منشور في: (2020)

Brand awareness and brand perception of ‘Mr. Cookie’
بواسطة: Pranto, Mehbub Hossain
منشور في: (2019)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
بواسطة: Neehal, Saber Hossain
منشور في: (2024)

Global brand power : leveraging branding for long-term growth /
بواسطة: Kahn, Barbara E.
منشور في: (2013)

Brand perception of corporate credit clients of Standard Chartered Bank
بواسطة: Aziz, Shaika
منشور في: (2014)

Branding across borders : a guide to global brand marketing /
بواسطة: Gregory, James R.
منشور في: (2002)

An effective approach to launching a brand in Bangladesh
بواسطة: Quader, Fahim
منشور في: (2020)

Employer branding of Robi Axiata Limited
بواسطة: Fayem, Naimul Hasan
منشور في: (2014)

Employer branding of Daraz Bangladesh Ltd.
بواسطة: Chowdhury, Sreejon
منشور في: (2021)

Advertising & branding principles practiced by EBL: a case study of EBL priority banking
بواسطة: Sikder, Shahdat Hossain
منشور في: (2017)

Brands and firebrands : insights from experts /
منشور في: (2003)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
بواسطة: Ashraf, Zayed
منشور في: (2024)

Brand activation in below the line marketing
بواسطة: Sutirtha, Shafiqul Islam
منشور في: (2013)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
بواسطة: Bhuiyan, Rafiur Rahman
منشور في: (2019)

Branding practices conducted by Youngbangla
بواسطة: Gomes, Randy Godfrey
منشور في: (2017)

Strategic brand management : building, measuring, and managing brand equity /
بواسطة: Keller, Kevin Lane, 1956-
منشور في: (2003)

Role of HR department in Meghna group of industries
بواسطة: Shaon, Ibnun Taihan
منشور في: (2020)

Consumer’s brand switching tendency inside telecommunication industry
بواسطة: Adila, Fariha Noor
منشور في: (2024)

Impact of digital marketing on brand awareness
بواسطة: Mahmud, Frahim
منشور في: (2017)

The relation between brand awareness and repeat purchase
بواسطة: Zaman, Anis Uz
منشور في: (2024)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
منشور في: (2005)

A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.
بواسطة: Saswatee, Reevu
منشور في: (2024)

Services marketing and branding strategies of Englishplz Limited
بواسطة: Morshed, Zarif
منشور في: (2024)

Branding and communication mix of Transcom Beverages Ltd
بواسطة: Arefin, Sajid
منشور في: (2024)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
بواسطة: Rakibuzzaman, Md.
منشور في: (2019)

A deep dive into the branding strategies of Daraz Bangladesh Limited
بواسطة: Zaman, A K M Naeem
منشور في: (2019)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
بواسطة: Rakibuzzaman, Md.
منشور في: (2019)

Study on measuring brand awareness of OPPO Bangladesh
بواسطة: Musavee, Tehsin
منشور في: (2018)

Strategic brand management : creating and sustaining brand equity long term /
بواسطة: Kapferer, Jean-Noël
منشور في: (1997)

Marketing practice of the brand “Savlon”
بواسطة: Aric, MD. Samiul Hasan
منشور في: (2023)

How branding is changing the landscape of IPDC Finance Limited
بواسطة: Rodrigues, Melissa Maria
منشور في: (2022)

Impact of digital marketing on brand awareness
بواسطة: Haq, Navid Alvi
منشور في: (2024)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
بواسطة: Fahad, Shafayet Ullah
منشور في: (2024)

Employee branding and employee engagement at Daraz Bangladesh Ltd
بواسطة: Islam Mahim, Nurun Nahar
منشور في: (2023)