Re-branding of a corporate brand: A case on Meghna Group of Industries
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
| Главный автор: | |
|---|---|
| Другие авторы: | |
| Формат: | Internship report |
| Язык: | en_US |
| Опубликовано: |
Brac University
2021
|
| Предметы: | |
| Online-ссылка: | http://hdl.handle.net/10361/14835 |
| id |
10361-14835 |
|---|---|
| record_format |
dspace |
| spelling |
10361-148352021-07-27T21:01:20Z Re-branding of a corporate brand: A case on Meghna Group of Industries Hossain, Md. Mazid Zaman, Raisa Tasneem Brac Business School, Brac University Re-branding Corporate brand Meghna Group of Industries MGI This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (page 65) This internship report is a reflection of my 3 months tenure as an Intern in the Corporate Brand department of Meghna Group of Industries. The report “Re-branding of a corporate brand: A Case on Meghna Group of Industries” has been written with the purpose of better understanding the brand re-launching process that took place at Meghna Group of Industries, the reasons behind the relaunch and the potentials benefits they could get from it. The report first starts by giving an overview of my internship. It consists of my role as an intern, the duties, and responsibilities and tasks given to me in the 3months I was there, as well as some of things I have learnt from my experience, how they will benefit me and some recommendations to improve the experience for future interns. Second part of the report gives a vivid description about the organization, its mission, visions and core values followed up by all of its sub-brands and products under it. This gives us a better idea of the context of this report and the scope into which this fits. The final part of the report contains a literature review relevant to the topic followed up by all the findings. Findings part will explain why the relaunch took place and how it was conducted. To end the report I give provide some recommendations that would further improve the brand value of MGI Md. Mazid Hossain B. Business Administration 2021-07-27T16:02:18Z 2021-07-27T16:02:18Z 2020 2020-06 Internship report ID: 15204020 http://hdl.handle.net/10361/14835 en_US Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 65 Pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
en_US |
| topic |
Re-branding Corporate brand Meghna Group of Industries MGI |
| spellingShingle |
Re-branding Corporate brand Meghna Group of Industries MGI Hossain, Md. Mazid Re-branding of a corporate brand: A case on Meghna Group of Industries |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. |
| author2 |
Zaman, Raisa Tasneem |
| author_facet |
Zaman, Raisa Tasneem Hossain, Md. Mazid |
| format |
Internship report |
| author |
Hossain, Md. Mazid |
| author_sort |
Hossain, Md. Mazid |
| title |
Re-branding of a corporate brand: A case on Meghna Group of Industries |
| title_short |
Re-branding of a corporate brand: A case on Meghna Group of Industries |
| title_full |
Re-branding of a corporate brand: A case on Meghna Group of Industries |
| title_fullStr |
Re-branding of a corporate brand: A case on Meghna Group of Industries |
| title_full_unstemmed |
Re-branding of a corporate brand: A case on Meghna Group of Industries |
| title_sort |
re-branding of a corporate brand: a case on meghna group of industries |
| publisher |
Brac University |
| publishDate |
2021 |
| url |
http://hdl.handle.net/10361/14835 |
| work_keys_str_mv |
AT hossainmdmazid rebrandingofacorporatebrandacaseonmeghnagroupofindustries |
| _version_ |
1814309780438646784 |