Marketing strategies of F-Commerce Business, Shop-Up during the Covid-19
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Internship report |
| Sprache: | en_US |
| Veröffentlicht: |
Brac University
2021
|
| Schlagworte: | |
| Online Zugang: | http://hdl.handle.net/10361/14767 |
| id |
10361-14767 |
|---|---|
| record_format |
dspace |
| spelling |
10361-147672021-07-09T21:01:29Z Marketing strategies of F-Commerce Business, Shop-Up during the Covid-19 Inti, Mehnaz Farzin Shawon, Jubairul Islam Brac Business School, Brac University Marketing Strategies F-Commerce Business Shop-Up COVID-19 This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (page 28) The pandemic situation has led several businesses to change their workflow from what it normally used to be. Businesses require change dynamically to stay relevant and beneficial to the customers they cater. My research finding shows that although ShopUp is a successful startup that has grown significantly since its initiation a few years ago, it is facing significant challenges in its mission to empower its customers. Therefore, like several other businesses that have adjusted to the current pandemic situation, ShopUp too must change some of their strategies in order to stay relevant and effective and experience continual growth. By researching the relevant marketing and businesses strategies I have come up with some key alterations that are required for the business. These are categorized in terms of advertising, public relations, sales promotions, digital marketing and personal selling. My research reflects the challenges and the solutions to smoothen the journey for the business. Mehnaz Farzin Inti B. Business Administration 2021-07-09T05:27:13Z 2021-07-09T05:27:13Z 2020 2020-09 Internship report ID: 16104012 http://hdl.handle.net/10361/14767 en_US Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 28 Pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
en_US |
| topic |
Marketing Strategies F-Commerce Business Shop-Up COVID-19 |
| spellingShingle |
Marketing Strategies F-Commerce Business Shop-Up COVID-19 Inti, Mehnaz Farzin Marketing strategies of F-Commerce Business, Shop-Up during the Covid-19 |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. |
| author2 |
Shawon, Jubairul Islam |
| author_facet |
Shawon, Jubairul Islam Inti, Mehnaz Farzin |
| format |
Internship report |
| author |
Inti, Mehnaz Farzin |
| author_sort |
Inti, Mehnaz Farzin |
| title |
Marketing strategies of F-Commerce Business, Shop-Up during the Covid-19 |
| title_short |
Marketing strategies of F-Commerce Business, Shop-Up during the Covid-19 |
| title_full |
Marketing strategies of F-Commerce Business, Shop-Up during the Covid-19 |
| title_fullStr |
Marketing strategies of F-Commerce Business, Shop-Up during the Covid-19 |
| title_full_unstemmed |
Marketing strategies of F-Commerce Business, Shop-Up during the Covid-19 |
| title_sort |
marketing strategies of f-commerce business, shop-up during the covid-19 |
| publisher |
Brac University |
| publishDate |
2021 |
| url |
http://hdl.handle.net/10361/14767 |
| work_keys_str_mv |
AT intimehnazfarzin marketingstrategiesoffcommercebusinessshopupduringthecovid19 |
| _version_ |
1814308549780570112 |