Factor analysis of ad liking and prediction of purchase intent through emotionomics

This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Computer Science, 2019.

書誌詳細
主要な著者:	Toma, Syeda Tanzina Farhin, Bhuiyan, Shahan Jamil, Dawood, Tahmid, Saha, Chandan Kumar
その他の著者:	Alam, Md.Golam Rabiul
フォーマット:	学位論文
言語:	English
出版事項:	Brac University 2020
主題:	Factor analysis Advertisements EEG Emotionomics
オンライン･アクセス:	http://hdl.handle.net/10361/14091

id	10361-14091
record_format	dspace
spelling	10361-140912022-01-26T10:18:23Z Factor analysis of ad liking and prediction of purchase intent through emotionomics Toma, Syeda Tanzina Farhin Bhuiyan, Shahan Jamil Dawood, Tahmid Saha, Chandan Kumar Alam, Md.Golam Rabiul Department of Computer Science and Engineering, Brac University Factor analysis Advertisements EEG Emotionomics This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Computer Science, 2019. Cataloged from PDF version of thesis. Includes bibliographical references (pages 93-95). Marketing strategy is being a new challenge in this modern era. Along with the global market, people's choices are also changing so to grab the focus of buyers, organizations are making changes in their marketing policy based on user's choice to increase the possibility of their product being sold. Advertisements are the way to promote products and they are available on every media platform nowadays. The focus was always to gather public attention through different messages but which factors of advertising were needed more was not fixed. To recognize the dependencies of a successful advertisement and identify the factors which create good impression in people mind we lead this study. Using supervised machine learning algorithms and feature extraction method we find out the factors of ad liking and predict the purchase intent through emotionomics which makes an ad successful. Syeda Tanzina Farhin Toma Shahan Jamil Bhuiyan Tahmid Dawood Chandan Kumar Saha B. Computer Science 2020-12-20T08:33:22Z 2020-12-20T08:33:22Z 2019 2019-12 Thesis ID 16101003 ID 16101091 ID 16101105 ID 13101147 http://hdl.handle.net/10361/14091 en Brac University theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 95 pages application/pdf Brac University
institution	Brac University
collection	Institutional Repository
language	English
topic	Factor analysis Advertisements EEG Emotionomics
spellingShingle	Factor analysis Advertisements EEG Emotionomics Toma, Syeda Tanzina Farhin Bhuiyan, Shahan Jamil Dawood, Tahmid Saha, Chandan Kumar Factor analysis of ad liking and prediction of purchase intent through emotionomics
description	This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Computer Science, 2019.
author2	Alam, Md.Golam Rabiul
author_facet	Alam, Md.Golam Rabiul Toma, Syeda Tanzina Farhin Bhuiyan, Shahan Jamil Dawood, Tahmid Saha, Chandan Kumar
format	Thesis
author	Toma, Syeda Tanzina Farhin Bhuiyan, Shahan Jamil Dawood, Tahmid Saha, Chandan Kumar
author_sort	Toma, Syeda Tanzina Farhin
title	Factor analysis of ad liking and prediction of purchase intent through emotionomics
title_short	Factor analysis of ad liking and prediction of purchase intent through emotionomics
title_full	Factor analysis of ad liking and prediction of purchase intent through emotionomics
title_fullStr	Factor analysis of ad liking and prediction of purchase intent through emotionomics
title_full_unstemmed	Factor analysis of ad liking and prediction of purchase intent through emotionomics
title_sort	factor analysis of ad liking and prediction of purchase intent through emotionomics
publisher	Brac University
publishDate	2020
url	http://hdl.handle.net/10361/14091
work_keys_str_mv	AT tomasyedatanzinafarhin factoranalysisofadlikingandpredictionofpurchaseintentthroughemotionomics AT bhuiyanshahanjamil factoranalysisofadlikingandpredictionofpurchaseintentthroughemotionomics AT dawoodtahmid factoranalysisofadlikingandpredictionofpurchaseintentthroughemotionomics AT sahachandankumar factoranalysisofadlikingandpredictionofpurchaseintentthroughemotionomics
_version_	1814308812819005440

Factor analysis of ad liking and prediction of purchase intent through emotionomics

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